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Transform Your Traffic into
RECORD-BREAKING SALES
With Our P.R.O.F.I.T. Audit
Transform Your Traffic into RECORD-BREAKING SALES
With Our
P.R.O.F.I.T. Audit
Tap into the Same Tactics That
Generated Over 120M+ In EXTRA REVENUE
for Ecommerce & SAAS Brands
Tap into the Same Tactics That
Generated Over 120M+ In EXTRA REVENUE for Ecommerce & SAAS Brands
Are your sales stuck?
You check your analytics every morning, hoping today will be different...
But there it is again – the same story told in cold, hard numbers:
Thousands of visitors. Dozens of add-to-carts. But just a handful of sales.
Another day of watching potential customers slip through your fingers.
Does this ring a bell?
- Your advertising costs keep climbing... but your sales remain flat
- Your competitors seem to be crushing it... while you're struggling to get by
- You've tried every "conversion hack" in the book... but nothing moves the needle
- Your beautiful store gets plenty of traffic... but visitors vanish without buying
So What If You Could
Skip The Guesswork?
Imagine having a clear, proven roadmap that shows you:
- Exactly which specific page elements to fix first
- Precisely how to fix them
- How to design them
- What copy to use
- How to implement everything, even if you’re not technical
No more throwing tactics at the wall hoping something sticks.
No more expensive trial and error.
No more copying competitor changes that might actually hurt your store.
Just a systematic approach to doubling your conversion rate in the next 30 days.
Introducing The P.R.O.F.I.T Audit:
A Comprehensive
"Director's Cut" Walkthrough of
6 Critical Areas
Hurting Your Conversions
What if you could look over the shoulder of a conversion expert as he reveals exactly how to transform your Shopify store into a sales machine?
For the first time ever, we're offering our comprehensive P.R.O.F.I.T. Video Audit to the mass public. This is the same systematic approach that's generated over $120,000,000 in extra revenue for brands like Amazon, GQ, and Dropbox.
This audit is entirely done by our founder, Nicolas Fradet, a 15 year ecommerce veteran:
I’ve seen it all:
$120,000,000 in extra revenue for small businesses (yes, that's 120 millions) by turning 350+ pages into proven sales machines
Hi, I'm Nicolas Fradet, and as an Ecommerce and SAAS Conversion Consultant with over 15 years of experience in Conversion Rate Optimization (CRO), I've been on both sides of this challenge.
I've helped grow enterprise giants like Amazon, GQ, Hertz, Haleon/GSK, Citrix, Vimeo, GetResponse, Glamour Magazine, Freshbooks and DropBox (and many more), being involved in more than 5,000 A/B tests and creating hundreds of winning pages along the way.
But here's what really matters
for site owners like you:
My core expertise isn't just with the giants. I've spent years in the trenches with small and medium-sized businesses that don't have millions of visitors or household brand names. I've watched them struggle with the same challenges you're facing right now – trying to break through conversion plateaus without enterprise-level resources.
What I've discovered is that success doesn't require massive budgets or huge teams. It requires something much more valuable: knowing exactly what to test, where to test it, and how to implement it properly.
"Nicolas is an outstanding consultant."
David Darmanin, Hotjar Founder
Through 5,000+ tests across businesses of all sizes, I've identified specific high-impact elements that consistently drive conversions – regardless of your traffic levels or brand recognition. To this day, and that’s makes me so proud, these tests have generated over $120,000,000 in additional revenue for small and medium businesses.
Nicolas has worked with 100+ SAAS and
ecommerce businesses, here are a few:
Nicolas has worked with 100+ SAAS and ecommerce businesses, here are a few:
Nicolas will personally
analyze your site through
our proven 6-step Audit:
"P" is for...
Page Optimization
Your pages are your digital storefront, sales team, and trust builder all in one. But most brands are accidentally driving customers away with common conversion-killing mistakes that are invisible to the untrained eye.
Through thousands of A/B tests, we've identified the exact page elements that make visitors click "buy now" instead of bouncing. Our Page Optimization analysis finds these hidden opportunities in your store and shows you how to fix them.
Key Elements We'll Analyze:
Hero Section Psychology
We'll optimize your above-the-fold content to grab attention in the crucial first 3 seconds
Benefit: Stop losing 60% of visitors who currently leave without scrolling
Trust-Building Placement
Strategic positioning of reviews, guarantees, and security badges where they impact decisions most
Benefit: Remove the "anxiety points" that make 73% of shoppers abandon their purchase
Visual Hierarchy Optimization
Restructure your layout to guide eyes naturally to key selling points and CTAs
Benefit: Make your most persuasive content impossible to miss
Mobile Experience Enhancement
Identify and fix the specific mobile elements causing 81% of users to bounce
Benefit: Convert the 70% of ecom traffic that comes from mobile devices
Social Proof Positioning
Place customer testimonials and reviews at key decision-making moments
Benefit: Leverage the 92% of shoppers who read reviews before buying
"R" is for...
Revenue Boosting Tactics
These aren't theoretical strategies - they're battle-tested methods we've used to generate millions in extra revenue across hundreds of stores. Each tactic is designed to ethically maximize customer value while improving their shopping experience.
Every visitor to your pages represents potential revenue - but most sites capture only a fraction of each visitor's true spending potential. We'll show you proven tactics to increase how much each visitor spends.
Key Elements We'll Analyze:
Strategic Upsell / Cross-sell Placement
Position relevant upgrades at key decision points in the buying journey
Benefit: Increase average order value by 20-40% with well-timed upgrade offers
Free Shipping Threshold Optimization (for ecom)
Calculate and test optimal free shipping thresholds that drive larger purchases
Benefit: Encourage 65% of customers to add more items to qualify for free shipping
Quantity Break Pricing
Implement volume discounts that incentivize larger purchases
Benefit: Increase order sizes while providing better unit economics to customers
Order Bump Optimization
Add strategic mini-offers at checkout that boost transaction value
Benefit: Increase average order value by $7-15 with low-friction additions
Cart Abandonment Recovery
Design high-converting carts offers that recapture lost sales
Benefit: Recover 15-25% of abandoned carts with strategic follow-up
"O" is for...
Offer Enhancement
Through our work with hundreds of successful businesses, we've discovered that enhancing your offer is often the fastest path to dramatic conversion increases. Even small tweaks to how you present your value can lead to double-digit conversion improvements.
Your offer is more than just your product and price - it's the complete value proposition that convinces visitors to choose you over competitors. Most brands are leaving money on the table with weak offers that fail to communicate their true value.
Key Elements We'll Analyze:
Value Proposition Clarity
Sharpen your unique selling points to instantly communicate why you're the best choice
Benefit: Stand out from competitors and justify premium pricing
Price Presentation Strategy
Optimize how prices are displayed to minimize price sensitivity
Benefit: Maintain margins while increasing conversion rates by 15-25%
Scarcity Element Design
Create ethical urgency triggers that drive immediate action
Benefit: Can increase same-day purchases by up to 50%
Price Anchoring Strategy
Use psychological pricing techniques to enhance value perception
Benefit: Increase selection of higher-priced options by 20-30%
Trust Builder Integration
Add credibility elements that support your claims
Benefit: Build instant trust with skeptical first-time buyers
"F" is for...
Funnel Analysis
We've analyzed thousands of successful funnels to identify the exact elements that turn browsers into buyers. Our funnel analysis finds the specific points where you're losing sales and shows you how to fix them.
Your sales funnel is the journey from first click to final purchase. Most stores focus only on their product pages, missing crucial opportunities throughout the entire customer journey.
Key Elements We'll Analyze:
Entry Point Optimization
Align landing pages with traffic source expectations
Benefit: Stop losing 80% of ad spend on mismatched messaging
Search Results Enhancement
Optimize on-site search to show most relevant products
Benefit: Convert high-intent searchers at 3-5x higher rates
Navigation Optimization
Streamline pathways between key funnel pages
Benefit: Remove confusion that causes 50% of bounces
Social Proof Progression
Add targeted testimonials at each funnel stage
Benefit: Address stage-specific concerns with real customer proof
Abandonment Recovery
Implement smart exit offers and recovery sequences
Benefit: Recapture 15-25% of abandoning visitors
"I" is for...
Insights Generation
We'll show you proven methods to extract valuable insights directly from your audience, allowing you to speak their language and address their real concerns. These customer insights will inform every aspect of your optimization strategy.
Understanding your customers deeply is often the missing link between average and exceptional conversion rates. Most store owners guess what their customers want instead of systematically uncovering their true motivations, objections, and desires.
Key Elements We'll Analyze:
Voice of Customer Mining
Learn how to extract powerful selling points from customer reviews and feedback
Benefit: Use your customers' exact words to convert more prospects
Purchase Motivation Discovery
Uncover the real reasons people choose your products
Benefit: Align your messaging with actual buyer motivations
Objection Harvesting
Identify the top reasons people hesitate to buy
Benefit: Address concerns before they stop the sale
Demographic Deep Dive
Understand who your best customers really are
Benefit: Target and speak to your ideal audience
Exit Intent Investigation
Learn why people leave without buying
Benefit: Fix the issues causing cart abandonment
"T" is for...
Testing Recommendations
Rather than giving you a single solution, we'll outline multiple options for each conversion opportunity, complete with the psychology behind why each variation might work better for different segments of your audience.
When implementing conversion improvements, not every tactic needs to be deployed the same way across all devices and audiences. We'll provide you with strategic variations of each recommendation, allowing you to test different approaches for maximum impact.
Key Elements We'll Analyze:
Tactical Variations
We'll often share multiple options for implementing each conversion tactic
Benefit: Choose the approach that best fits your brand and audience
Mobile vs Desktop Alternatives
See how each tactic should be adapted for different devices
Benefit: Optimize separately for mobile and desktop behaviors
Copy Variations
For many tactics, we'll offer multiple messaging angles for key selling points
Benefit: Match your messaging to different customer motivations
Design Alternatives
Get layout and visual presentation options for each tactic
Benefit: Choose designs that best resonate with your audience
Priority Recommendations
Know which tactics typically show the highest impact first
Benefit: Focus your resources on changes most likely to move the needle
Transform These Insights Into
More Sales, and More Revenue
The P.R.O.F.I.T. Audit:
Your Audit Package Includes:
($2,750 Value)
How Your Video Audit Works:
Nicolas will personally analyze your site and record a comprehensive video walkthrough where he'll:
- Share his screen and navigate through your store exactly like your customers do
- Explain exactly where you're losing sales and how to fix it, through all six conversion-driving elements
- Demonstrate proven solutions from his 5,000+ A/B tests
- Explain the psychology behind each recommendation
- Provide multiple tactical options for each recommendation
- Offer tactics for your home page, category and product pages, or pricing page as well as your cart and checkout
- Mobile vs. desktop specific opportunities
- Guide you with copy and design considerations
- Much more...
"Our business grew 50%
over the last year"
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
Francesca (European Shopify)
"Increase of over 35% in
our conversion rate"
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
Brandon (private client)
Unlike generic website reviews, this is a deep-dive video consultation where Nicolas applies his 23 years of experience to your specific situation. You'll see exactly where to make changes and understand the "why" behind each recommendation.
PLUS... We wanted to make this completely
irresistible for you, so we're also including...
Nicolas' Secret SWIPE
The ECommerce
Ad Vault
Value: $500
Unlock the exact ad strategies powering $20 billion in ecommerce revenue!
Get complete access to my curated collection of 1400+ high-converting ads from top grossing elite brands:
- The "pattern interrupt" technique used by Gymshark in their most successful Facebook ads that stops scrollers dead in their tracks (works in ANY niche)
- How Fenty Beauty crafts irresistible ad headlines that speak directly to their ideal customer's deepest desires (complete with swipe-worthy examples)
- The counterintuitive image strategy SKIMS uses that outperforms professional product photography (requires zero design skills to implement)
- And many more!!!
fix your checkout fast
The Ultimate
CART ABANDONMENT Checklist
Value: $300
Stop losing sales at the final 'Moment of Truth"!
Conversion rates typically plummet by 70% during checkout. This step-by-step checklist reveals the precise optimizations that recover abandoned carts and transform your checkout from a conversion bottleneck into a streamlined sales machine:
- The exact trust elements that must be present during checkout to reassure hesitant buyers at the most crucial moment in their journey
- How to strategically simplify your form fields without sacrificing essential information gathering (this alone can recover thousands in lost revenue)
- The mobile optimization secrets that prevent the massive drop-off most stores experience when customers checkout on smartphones
- Much much more!
PRINT IT OUT!
The PERIODIC TABLE OF Conversion Optimization
Value: $200
A comprehensive conversion rate blueprint that you can keep close for constant Inspiration
Each element in this bonus has been battle-tested to generate 100+ Millions for Nicolas' clients:
- The 9 deadly Conversion Killers silently sabotaging your results (and how to systematically eliminate them for an immediate revenue boost)
- How to leverage all 7 critical Persuasion Factors that create instant credibility and overcome objections
- Urgency & Scarcity tactics that creates legitimate buying pressure without resorting to manipulative tactics that damage customer trust
Real Results From
Real clients...
"20% increase in
conversion rate"
In our case, where we’re going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy.
Marcus ($25M/year founder)
"Substantial growth
year over year"
That’s really important for us because the product that we’re working on is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more clients!
Dani (Educational product)
"Worth half a million!"
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that’s resulted in an annualized revenue uplift of about half a million dollars.
Martin (Gaming store CEO)
"$1,000,000+ increase!"
It was possible for us to double our ad spend without lowering our ROAS. In addition, it lowered our costs on our advertising campaigns. Therefore, the increase in overall profit margin has been substantial.
Andrew (U.S. based founder)
"Increase of over 35% in
our conversion rate"
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
Brandon (private client)
"Our business grew 50%
over the last year"
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
Francesca (European Shopify)
...that WINS in any market:
- 14% more orders for a Fortune 500 health product
- 64.9% more orders for a natural supplement store
- 16% more leads for a B2B research service
- 12% more orders for a U.S. car utility product
- 16.4% more sales for auto part business
- 35.4% more orders for a pet supplement store
- 6.8% more orders for a German shoe manufacturer
- 17% more orders for a COVID supply product
- 12.1% more sales for an IT product
- 16% more orders for gardening supply store
- 14% more orders for a European vegan supplement
- 39% more orders for a U.S. shipping solution
- 7% more revenue for a house decoration
- 52% more orders for an on-demand printer
- 21% more revenue per session for a mindfulness brand
- 28.1% more orders for a European shipping solution
- 19% more trials for a farmer management app
- 13% more orders for a hair management product
- 8.4% more orders for an online grocery
- 9% more revenue per visitor for an eco-friendly product
- 3.3% more sales for a gaming store
- 56.8% more orders for truck utility solution
- 9.3% more orders for a Canadian clothing brand
- 11% more orders for an energy supplement
- 10% more orders for a solar powered camping product
- 28% more orders for a UK baby supplement
- 10% more orders for a children book business
- 24% more subscriptions for a meal prep brand
🔥 Get Your Audit Now 🔥
Total Real-World Value: $2,750.00
Why You Shouldn't Wait to Beat Your Competitors:
- Every day of delay is costing you sales. Waiting just one month could mean thousands in lost revenue.
- Traffic you're paying for right now is bouncing from your store. Why keep spending on ads before fixing your conversion issues?
- Your competitors are already optimizing. The longer you wait, the further ahead they get while you're leaving money on the table.
Your Investment Today: $2,750.00
Only $2,250
(SAVE $500)
SAVE $500 TODAY !
- But Here's The Catch...
Because Nicolas has on-going engagements with recurring clients, this $500 discount is strictly limited to the first 3 bookings every month. Once they're gone, the price returns to $2,750.
Don't miss this opportunity to transform your store before the holiday rush.