The P.R.O.F.I.T. Audit
Nicolas records a page-by-page video of your store. You'll see where shoppers get stuck, why it happens, and what to change, with copy and design ideas you can use right away.
Sound familiar?
Visitors are coming in. Some even add to cart. Then they leave. You've tried the apps, the new theme, the "conversion hacks." Your ad costs keep going up while your sales stay flat.
And it's hard to see from where you sit. You know your store inside out. Your shoppers don't. They see it for the first time, in a few seconds, on a small screen. That gap is where your sales go.
Store check-up
Ticked 2 or more? Your store is leaking sales.
The problem isn't your traffic. It's what happens after shoppers land.
What's inside
Sample chapters Every audit is built around your store
The framework
Can shoppers tell what you sell, and why it's for them, in seconds?
Are you getting the most out of every order?
Does your offer feel like a great deal, and a safe one?
Where exactly do shoppers drop off, and why?
What are your customers really thinking?
What should you change first, and what should you test?
Proof
"Nicolas is an outstanding consultant. His wide experience allows him to quickly pin-point opportunities that have a tremendous impact on the bottom line of a company."
David DarmaninFounder, Hotjar"$1,000,000+ increase. We doubled our ad spend without lowering our ROAS."
"An annualized revenue uplift of about half a million dollars."
"Our business grew 50% over the last year."
Who records your audit
Our founder has spent 16 years doing one thing: finding out why people don't buy, then fixing it. He has run tests for brands like Amazon, GQ, Hertz and Dropbox, and he wrote Stop Guessing. Start Converting.
Nicolas Fradet
Your audit
One-time investment
Launch price for the first 3 audits each month. Then $2,750.
Get your auditSecure checkout
Unsure if an audit is for you? Talk to us first.
Book a 30-minute call with Nicolas. He'll look at your store with you, answer your questions, and tell you straight whether the audit, a full testing program, or neither makes sense right now.
FAQ
A recorded video, about 60 minutes long, where Nicolas walks through your store page by page across the 6 P.R.O.F.I.T. areas: what's stopping shoppers, why, several ways to fix it, and a list of what to do first.
No. It's a recorded video, so you can watch it when it suits you, pause it, rewatch it and share it with your team or your developer.
Your homepage, category pages, product pages, cart and checkout, on both mobile and desktop. If there's a landing page your ads send traffic to, tell us and we'll include it.
Yes. We work with Shopify, WooCommerce, BigCommerce, Magento, Wix and more. We also audit SaaS sites and signup flows.
Many of them, yes. A lot of fixes are copy and layout changes you can make in your store's editor. For bigger ones, the video works as a clear brief for your developer.
It's credited in full. If you start a full testing program with us within 30 days of receiving your audit, everything you paid for the audit comes off your first invoice.
That's what we do every day. Book a call and we'll talk about testing the biggest opportunities on your store with you.
A call is a 30-minute first look, where Nicolas shares a few opportunities he sees. The audit is a full, page-by-page review across all 6 areas, recorded so you can act on every point.