Answered the question stopping shoppers on the product page.
Our research found one doubt holding people back. The new page cleared it up.
+12%more orders
For ecommerce store owners
Your ads are working. Your store isn't.
You're paying for every visitor. Most of them leave without buying. We find out why, then prove each fix with an A/B test on your own shoppers. No guessing. No redesign.
Book your free call
You'll leave with 3 growth opportunities we see on your store, whether we work together or not.
Certified partners
Mini-cart test ✓ Winner$3.6Min extra revenue from one testCanadian apparel brand
Homepage hero ✓+74.6%more ordersSupplement brand
Homepage hero ✓+58%more signupsTime-tracking SaaS
Exit pop-up ✓+54%more ordersTravel SIM retailer
Header & USP bar ✓+45%more salesUK sports nutrition store
Real tests. Store names kept private.See more wins →
1,000+A/B tests run
37%win rate (industry average: 15%)
$170M+extra revenue for clients
200+stores optimized
The leak
Most of your visitors leave without buying. And they never tell you why.
You see the traffic in your dashboard. You see the ad bills. What you don't see are the hundreds of people who land on your store every day, look around, and quietly leave. No email. No complaint. Just gone. And you paid for every single one of them.
Sound familiar?
- You redesigned the store, and nothing changed. Weeks of work. A new theme, new photos, new layout. You launched it, checked your sales every hour... and the numbers looked exactly the same. Sometimes worse.
- Your ad costs keep climbing, while your conversion rate stays flat. Every month you pay more to bring people in, and the same share of them still walk out. You're spending more just to stand still.
- People add to cart, then vanish at checkout. They liked the product enough to want it. They were right there, card in hand. Then something made them stop, and you'll never find out what it was.
- Every app, theme and agency swears theirs is the fix. Each one has a case study. None of them can prove it will work on your store, with your shoppers. So you keep paying, and you keep guessing.
Here's the hard part: those shoppers didn't stop wanting what you sell. They just bought it from someone else.
It's not your fault. Nobody can guess what your shoppers want. Not you, not your designer, not us. You have to find out why they leave, then prove the fix with a test. That's all we do.
What we do about it
We find out why they leave, then test the fix on your real shoppers.
Here's what that looked like for a few of our clients.
We can't name these stores. We promised them privacy, and we'll promise you the same.
Removed a last-minute doubt before checkout.
Fewer shoppers hesitated at the final step.
+32%more orders
Pointed shoppers straight to what they came for.
Less hunting through the menu. More spent on every visit.
+15%more revenue per visitor
Gave first-time visitors a reason to stay.
More new visitors turned into first orders.
+41%more orders
Made the brand's credibility impossible to miss.
Shoppers trusted the store sooner, before they even scrolled.
+23%more orders
Sharpened the first thing visitors see.
New visitors understood what the brand sells, and why, in seconds.
+74.6%more orders
See 6 more winning testsShow fewer tests
Rewrote the first line every visitor reads.
It said what shoppers wanted, in their own words.
+49%more orders
Made placing a custom order feel easy.
Fewer shoppers gave up halfway through.
+33%more orders
Showed the right offer at the right moment.
It waited until shoppers were interested, not before.
+10%more orders
Made the app's main promise impossible to miss.
More visitors started a free account.
+12%more signups
Made a long order form quick to finish.
Business buyers got through it faster, and more of them ordered.
+59%more orders
Answered a key question right where shoppers were looking.
Shoppers felt sure enough to buy without leaving the page.
+13%more orders
Book your free call
30 minutes · Online · Confidential
More wins
We've done it in almost every niche. Find yours:
We've run 1,000+ A/B tests, and over 370 of them won.
Most of our wins stay private, under NDA. Here are 89 we can share without naming the store.
- $3.6Min extra revenueCanadian apparel brand
- $2.2Min extra revenueOnline rug retailer
- $1.18Min extra revenueSolar power equipment retailer
- +74.6%more ordersNatural health supplement brand
- +64.9%more ordersNatural supplement store
- +58%more signupsTime tracking SaaS
- +56.8%more ordersTruck utility product
- +54%more ordersTravel SIM card retailer
- +52%more ordersOn-demand printer
- +52%more salesAustrian wool footwear brand
- +48%more ordersCanadian auto performance parts retailer
- +46%more ordersOnline test prep company
- +39%more ordersUS shipping solution
- +28.1%more ordersEuropean shipping solution
- +17%more ordersCanadian auto performance parts retailer
- +16.4%more salesAuto parts store
- +12%more ordersUS car utility product
- +12%more transactionsTruck bed storage maker
- +9%more transactionsTruck bed storage maker
- $2Min extra revenueCanadian apparel brand
- +32%more salesOnline printing company
- +24%more conversionsAustrian wool footwear brand
- +9.3%more ordersCanadian clothing brand
- +7%more ordersAustrian wool footwear brand
- +7%more ordersCanadian apparel brand
- +6.8%more ordersGerman shoe maker
- +4%more salesBoard sports retailer
- +3.3%more salesGaming store
- +2.2%more revenueMen's basics apparel brand
- £360K+in extra revenueUK plumbing and bathroom retailer
- +31%more ordersSwedish experience gift retailer
- +24%more subscriptionsMeal prep brand
- +23%more revenueChildren's wellbeing journal brand
- +23%more ordersChildren's wellbeing journal brand
- +21%more revenue per sessionMindfulness brand
- +16%more ordersGardening supply store
- +15%more salesHouseplant subscription brand
- +15%more conversionsSolar power equipment retailer
- +14%more ordersChildren's wellbeing journal brand
- +13%more salesSolar power equipment retailer
- +13%more conversionsChildren's wellbeing journal brand
- +11%more ordersChildren's wellbeing journal brand
- +10%more ordersSolar camping product
- +10%more ordersChildren's book business
- +10%more ordersChildren's wellbeing journal brand
- +9%more revenue per visitorEco-friendly product
- +8.4%more ordersOnline grocery
- +7%more revenueHome decoration store
- +5%more conversionsSolar power equipment retailer
- +4%more salesOnline rug retailer
- +42%more leadsField service SaaS
- +29%more trial signupsLivestock management SaaS
- +19%more trialsFarm management app
- +18.1%more conversionsPublic IT software company
- +16%more leadsMarket research firm
- +13.8%more trialsTime tracking SaaS
- +12.1%more salesIT product
- +12%more signupsLivestock management SaaS
- +8%more salesBusiness formation SaaS
- +5.4%more free trialsAccounting SaaS
- $1M+in extra ordersNatural health supplement brand
- +45%more salesUK sports nutrition retailer
- +35.4%more ordersPet supplement store
- +32%more ordersProbiotic supplement brand
- +31.1%more ordersNatural pet supplement brand
- +30.7%more ordersCalcium supplement brand
- +28%more ordersUK baby supplement
- +26.6%more ordersNatural health supplement brand
- +26%more conversionsSleep comfort tech brand
- +18%more ordersNatural health supplement brand
- +17.2%more ordersNatural health supplement brand
- +17%more ordersCOVID supply product
- +15%more ordersCalcium supplement brand
- +14%more ordersFortune 500 health product
- +14%more ordersEuropean vegan supplement
- +14%more revenueOnline vitamin retailer
- +14%more transactionsMeal replacement brand
- +13%more ordersHair care product
- +11%more ordersEnergy supplement
- +10%more conversionsMeal replacement brand
- +9%more mobile conversionsHair care device brand
- +8%more salesBack pain relief brand
- +8%more mobile salesLow-carb food brand
- +8%more revenueOnline vitamin retailer
- +51%more ordersTravel SIM card retailer
- +41.4%more bookingsGolf tee-time booking platform
- +34%more ordersTravel SIM card retailer
- +13%more ordersOnline test prep company
- +12%more ordersOnline test prep company
Clients
How it works
Here's how we'd do it on your store.
No 6-month redesign. No vague strategy deck. We start by finding out why your shoppers don't buy. We aim to have your first test live within 2 to 3 weeks. Then it's a steady stream of tests, each one built on what the last one taught us.
-
Research before opinions
We dig into your analytics, heatmaps, session recordings, surveys and user tests to find where shoppers drop off, and why. Every test idea comes from that research, not from a hunch.
-
Live in 2 to 3 weeks
We don't wait for the research to wrap up before we test. We aim to have your first test running on your store within 2 to 3 weeks of kickoff.
-
A steady stream of tests
We run about 50 tests a year for a brand, one change at a time, measured on your real shoppers. You keep what wins. A test that loses still tells us what your shoppers don't care about.
-
The right testing tool
Already have a testing platform? We'll use it. If not, we'll recommend one that fits your store, including a very robust one with a free plan.
Low traffic
Smaller store? You can still grow.
Not enough traffic to A/B test? That's fine. CRO isn't just A/B testing. A/B testing is one tool, and it needs a lot of shoppers to give a clear answer. When your traffic is lower, we use other ways to find out what makes your shoppers buy, then make the changes the evidence backs.
~161,000
visitors needed to prove a 10% lift with a classic A/B test, at a 2% conversion rate.
If your store doesn't have that, you don't need it. We can still run a successful CRO program, and help you grow.
So how do we prove what works on a smaller store?
It depends on how many people visit your product pages each month. Find your store below. Each box shows how we'd find what makes your shoppers buy, and how we'd prove it, at that size.
Under 1,000product page visitors / monthCustomer evidenceUser tests, concept tests and customer feedback show what's stopping your shoppers.
1,000 to 5,000product page visitors / monthEvidence + early signalsCustomer evidence, plus signals that come faster than sales, like add-to-cart.
5,000 to 20,000product page visitors / monthSelective A/B testsA/B test the big ideas. Check the rest with your shoppers first.
20,000+product page visitors / monthA full testing programA steady rhythm of A/B tests, measured on orders and revenue.
Same goal at every stage: more of your visitors buying. What changes is how we prove what works. On the call, we'll tell you which approach fits your store today.
Book your free call
Who leads your project
Every project is led by Nicolas Fradet.
Nicolas, our founder, has spent 25 years building and selling online, and the last 16 doing one thing: finding out why people don't buy, then fixing it.
He has run tests for brands you know, and he built and sold two startups of his own. He still consults for Fortune 500 brands today.
When you work with FunnelSpark, Nicolas leads your strategy and signs off on every test. Our team handles the research, design and setup.
- $170M+ extra revenue for clients
- 200+ ecommerce stores optimized
- 1,000+ A/B tests across all niches
- 37% win rate (industry avg is 15%)
- Author of Stop Guessing. Start Converting.
- Built and sold 2 startups
Brands Nicolas has helped grow:
Testimonials
See for yourself what David, Todd and Casey said about Nicolas's work:
Nicolas is an outstanding consultant. His wide experience working with different size organisations in multiple industries allows him to quickly pin-point opportunities that have a tremendous impact on the bottom line of a company. If you are looking for quick results I highly recommend investing in his time.
"Nicolas gets huge results"
In addition to being a pleasure to work with, Nicolas proved time and time again to get huge results on CRO projects. If you're looking for someone to help implement a conversion optimization strategy, design new pages, or dig up, and take action on, valuable insights, I'd highly recommend you work with Nicolas.
Todd StaplesVP Sales & Marketing, J.W. PepperSee it on LinkedIn
"Consistently delivers impressive results"
One of the most impressive things about Nicolas is his level of consistency in everything he does. He consistently delivers impressive results, on schedule, and for as long as the project lasts.
Casey BellFractional CRO DirectorSee it on LinkedIn
And what our clients said:
$1,000,000+ increase
It was possible for us to double our ad spend without lowering our ROAS. In addition, it lowered our costs on our advertising campaigns. Therefore, the increase in overall profit margin has been substantial.
Worth half a million
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that's resulted in an annualized revenue uplift of about half a million dollars.
Our business grew 50% over the last year
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%. So we were really pleased with that.
Over 35% increase in our conversion rate
Nicolas took us through the A/B testing. The 'why' of the test he was going to run, how he would design the test, and how it would get implemented.
20% increase in conversion rate
In our case, where we're going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy, and the more people you can inform about your product.
Substantial growth year over year
That's really important for us because the product that we're working on is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more clients!
Fit check
Is your store a good fit?
We'd rather tell you now than waste your 30 minutes.
A good fit if
- You sell online and do over $100k a year
- You get steady traffic, from ads or anywhere else
- You run Shopify, WooCommerce, BigCommerce, Magento, Wix, or a SaaS product
- You want proof before you change your store
Not quite there yet?
Maybe your store is still young, or a full testing program feels like a big step right now. That's okay.
Start with the P.R.O.F.I.T. Audit. Nicolas records a 60-minute video walkthrough of your store, covering the 6 areas that hurt conversions most. You'll know exactly what to fix first, whether you do it yourself or with us.
See the P.R.O.F.I.T. AuditThe free call
It all starts with a free 30-minute call.
No pitch deck and no pressure. Here's what you'll leave with. And if testing won't help you yet, we'll say so.
Book your free call
30 minutes · Online · Confidential
- 13 opportunities we see on your storeNicolas's first take on where your store could sell more. Finding every leak takes real research, and that's what month 1 is for.
- 2The first test we'd run, and whySomething you could try on your own the next day.
- 3A straight answerWhether testing makes sense for your store right now.
90day
win
win
Still on the fence?
We're so sure we'll find you a win, month 4 is on us.
Worried about the cost? Fair. So we take the risk. If we haven't found you a winning test by the end of month 3, your 4th month is free.
Now run the numbers on the right. Not a year of testing. Just one winning test. For most stores, that one win pays for the work many times over.
Then hop on a quick call with Nicolas. We'll look at your store together and tell you what we can do for it.
Book your free call
30 minutes · Online · Confidential
A win means a test beats your current page at 95% confidence on orders or revenue per visitor. The guarantee applies when your store has enough traffic to run tests and each approved test goes live within 5 business days.
What one winning test is worth
Same traffic, same ad spend. Just more of your visitors buying, from a single test.
$10,000
more revenue a year, from one winning test
That's ONE test. We run about 50 a year for a brand, and the winners add up.
FAQ
Questions owners ask before the call.
Why can't I see client names on your tests?
Most of our clients have us under NDA. Their results are theirs. We protect their numbers, and we'll protect yours the same way.
Is my store big enough?
If you're doing over $100k a year in online sales, probably yes. Lower traffic doesn't rule you out: we use user tests, concept tests and customer evidence until you have the volume for full A/B testing. Below that, start with the P.R.O.F.I.T. Audit. You'll know exactly what to fix first, and you can do it yourself.
How much does it cost?
It depends on your store and on who builds the tests, your team or ours. Many clients start with the P.R.O.F.I.T. Audit, a 60-minute video walkthrough of the 6 areas hurting your conversions. We'll talk numbers on the call, once we've seen your store.
Who will I actually work with?
Nicolas leads your strategy and signs off on every test. Our team handles research, design and setup. You're never handed off to a junior account manager.
I redesigned my store and nothing changed. Why would this be different?
A redesign changes 100 things at once and hopes for the best. If sales drop, you don't know why. We change one thing at a time and measure it with your real shoppers. You only keep what wins.
What if a test loses?
Most tests don't win, ours included. Our win rate is 37%, against an industry average of 15%. A losing test still tells us what your shoppers don't care about, so the next one is sharper. And if we don't find a winner in your first 90 days, your next month is on us.
Do I need a developer?
No. Our team can write, design and build every test for you. If you have your own developers, they can build the tests from our plans instead. We'll walk you through both options on the call.
How fast will I see results?
We aim to have your first test live within 2 to 3 weeks of kickoff. After that, tests keep launching, about 50 a year. How fast each test reaches a result depends on your traffic.
Do you only work with Shopify?
We're a Shopify Partner, but we work on any ecommerce platform: WooCommerce, BigCommerce, Magento, Wix and more. We also work with SaaS brands.
Why should I trust your numbers?
Every result on this page comes from a real A/B test, measured in a testing tool. The LinkedIn quotes link to the people who wrote them, so you can check them yourself. We're also a Shopify Partner and a Mida Certified Partner.
Find out what's stopping your visitors.
We take on 5 new clients a month, max. That's how Nicolas stays on every strategy call.
Book your free call
30 minutes · Online · Confidential