Free scorecard for online store owners
FREE 20 checks · about 20 minutes

Find your store's biggest leak in 20 minutes

The Leak Finder walks you through the 20 checks that matter most, from your homepage to your checkout. Each one is marked high, medium or low priority. Tick what's true, get a score out of 20, and know exactly what to fix first.

What you get

  • 20 checks in the order a shopper sees them. Each one tells you how to check it in under a minute, why it costs you sales, and a quick fix.
  • A live score out of 20 that tells you if it's time to plug leaks or time to start testing.
  • Your 3 biggest leaks, picked for you, in the order to fix them. Closest to checkout first, because those shoppers were almost paying.
Homepage›Collection›Product›Cart›Checkout›Phone test See all 6 stops and 20 checks

Where should we send it?

Opens right away and works on your phone. We'll email you the link too. Unsubscribe anytime.

6 stops, 20 checks, 1 clear to-do list

You walk through your own store like a shopper would, on your laptop and your phone. Most checks take under a minute. No tools, no tech skills.

Checks 1–3

Homepage

Can a stranger tell what you sell, and who it's for, in 5 seconds?

Checks 4–5

Collection pages

Can shoppers narrow down and compare without clicking in and out?

Checks 6–12

Product pages

The 7 things shoppers look for before they press "Add to cart".

Checks 13–15

Cart

Where shoppers find out what they'll really pay, and many walk away.

Checks 16–18

Checkout

The last-step surprises that cost you the sales you almost had.

Checks 19–20

Phone test & tracking

Buy from your own store on your phone, then make sure the sale shows up.

17–20Your basics are solid. Your next gains come from A/B testing.
12–16A few leaks are costing you sales. Fix the unchecked HIGH items this month.
Under 12Your ads are filling a leaky bucket. Fix leaks before you spend more on ads.
Get The Free Leak Finder
16years of conversion work
1,000+A/B tests run
37%win rate (most teams sit near 15%)
$170M+extra revenue for clients
Who made this? FunnelSpark helps ecommerce brands get more sales from the traffic they already have. Before starting FunnelSpark, our founder Nicolas Fradet worked on conversion for brands like Glamour, GQ, Huel and Hertz.
© FunnelSpark