Get instant access to the exact strategies, layouts, and psychological triggers
used by 25 of the most successful online brands that generate $20+ billion in yearly sales - decoded & explained by a conversion expert
Get instant access to the exact strategies, layouts, and psychological triggers
used by 25 of the most successful online brands that generate $20+ billion in yearly sales - decoded & explained by a conversion expert
What if you could look behind the curtain of the world's most successful ecommerce brands and see exactly what makes them convert visitors into customers at extraordinary rates?
After 14 years optimizing conversion rates for major brands and analyzing thousands of successful stores, I've decoded the precise formulas, psychological triggers, and conversion systems that separate billion-dollar ecommerce operations from everyone else.
These aren't just surface-level observations. I've meticulously documented, analyzed, and decoded the exact strategies being used by 25 elite brands collectively generating over $20 billion in yearly revenue.
If you're running an ecommerce store right now, you already know this truth: what worked in online selling just 2-3 years ago isn't working anymore.
Ad costs are climbing. Conversion rates are dropping. And new stores are popping up every day, fighting for the same customers you're trying to reach.
When you sit down to improve your store's conversion rate and marketing, you're faced with endless questions:
Without clear guidance, you're left staring at a blank screen, hoping your next change will be the one that moves the needle.
"Increase of over 35% in our conversion rate" Nicolas took us through the entire strategy, The ‘why’ of each optimization, and how to craft the best changes for our store.
– Brandon (Shopify Store)
"Increase of over 35% in our conversion rate" Nicolas took us through the entire strategy, The ‘why’ of each optimization, and how to craft the best changes for our store.
– Brandon (Shopify Store)
As a Conversion Rate Consultant for the past 14 years, I've personally taken part in more than 5,000 A/B tests and I've been responsible for generating more than $120,000,000 in extra revenue for small and medium ecommerce brands.
- Francesca (Shopify store)
- Marcus ($25M/year WIX store)
- Renaud (Shopify store)
Let's be honest about what this uncertainty costs you:
Every day you operate without these proven conversion systems is another day of suboptimal performance. Every visitor that leaves without purchasing represents real money left on the table. Every improvement delay means your competitors continue pulling ahead.
Think about it:
I've spent months documenting, analyzing, and decoding the exact systems used by the most successful ecommerce operations on the planet.
I didn't look at random stores. I selected the absolute elite: brands that have mastered the science of ecommerce conversion and collectively generate over $20 billion in yearly revenue.
This isn't just about discovering their funnels and key pages. This is about revealing the precise psychological principles, strategic layouts, and conversion triggers that make these operations so extraordinarily effective—all decoded and explained by someone who's spent 14 years in the trenches of conversion optimization.
This comprehensive blueprint gives you unprecedented access to the exact conversion systems powering 25 of the world's most successful ecommerce brands. I've spent over 100 hours analyzing, documenting, and decoding every element that makes these stores convert at 3-5X the industry average.
Any page element, layout or psychological trigger that greatly impact conversion rates has been meticulously documented and explained.
This isn't just a collection of screenshots - it's a complete decoded system that reveals exactly how the world's most successful ecommerce operations convert at rates most store owners only dream of achieving.
Get complete access to my curated collection of 1400+ high-converting ads from top grossing elite brands:
Conversion rates typically plummet by 70% during checkout. This step-by-step checklist reveals the precise optimizations that recover abandoned carts and transform your checkout from a conversion bottleneck into a streamlined sales machine:
Each element in this bonus has been battle-tested to generate 100+ Millions for Nicolas' clients:
Perfect for Shopify, Wix and Dropshippers! Get ongoing support and stay ahead of what's working now in e-commerce:
Unlike generic ChatGPT prompts, get access to detailed instructions specifically engineered for Shopify stores:
Get a behind-the-scenes look at a comprehensive store audit I recently performed for a client. Beyond the code patterns, you'll discover:
Get complete access to my curated collection of 1,400+ high-converting ads from top grossing elite brands:
Conversion rates typically plummet by 70% during checkout. This step-by-step checklist reveals the precise optimizations that recover abandoned carts and transform your checkout from a conversion bottleneck into a streamlined sales machine:
Each element in this bonus has been battle-tested to generate 100+ Millions for Nicolas' clients:
Perfect for Shopify, Wix and Dropshippers! Get ongoing support and stay ahead of what's working now in e-commerce:
Unlike generic ChatGPT prompts, get access to detailed instructions specifically engineered for Shopify stores:
Get a behind-the-scenes look at a comprehensive store audit I recently performed for a client. Beyond the code patterns, you'll discover:
Breaking the Ecom Code is perfect for:
If you're serious about transforming your ecommerce business and implementing the exact systems used by today's most successful online brands, Breaking the Ecom Code will give you the blueprint, annotations, and implementation guidance you need to make it happen.
It was possible for us to double our ad spend without lowering our ROAS. In addition, it lowered our costs on our advertising campaigns. Therefore, the increase in overall profit margin has been substantial.
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
In our case, where we’re going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy.
That’s really important for us because the product that we’re working on is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more clients!
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that’s resulted in an annualized revenue uplift of about half a million dollars.
Complete funnel breakdowns of 25 elite stores generating $20+ billion yearly - with over 800+ expert annotations. Delivered in a Figma file for easy browsing.
A curated collection of 1,400+ high-converting ads from top grossing elite brands like GymShark, Fenty Beauty and SKIMS.
A step-by-step checklist that reveals the precise optimizations that recover abandoned carts and transform your checkout.
A comprehensive conversion rate blueprint that you can keep close for constant idea inspiration, proven by $100+ Million in extra sales.
Perfect for Shopify, Wix and Dropshippers! Get ongoing support and stay ahead of what's working now in e-commerce. Get direct access to Nicolas and other marketers.
Detailed ChatGPT instructions specifically engineered for ecom stores. Each prompt contains 300-500 words of proven instructions (no basic 2-line prompts)
Get a behind-the-scenes look at a 60+min audit Nicolas recently performed for a client. Includes additional tactics not covered in The ECOM Code. Clients pay $2,750 for this.
You might be thinking: "This sounds great, but is implementation going to be a technical nightmare?"
The answer is a resounding no. One of the most powerful aspects of Breaking the Ecom Code is how surprisingly accessible these proven patterns are to implement.
Most of the 100+ conversion patterns documented in this system can be easily added to your store through:
PLUS... Many of the decoded stores show similar patterns meaning you can chose which design and copy fits your brand the best, making it even easier to install on your own site!
In testing with store owners of all technical skill levels, we found that most were able to implement 3-5 patterns in a single afternoon, often seeing conversion improvements within 48 hours of making these changes.
Let's break down the extraordinary value proposition of Breaking the Ecom Code with some simple math:
The Investment: $27 one-time payment
What You Get: 100+ proven conversion patterns from 25 stores generating $20+ billion yearly
The Potential Return: Let's be extremely conservative and run the numbers...
Imagine your store currently:
- Gets 3,000 visitors per month
- Converts at 1.5% (the average ecommerce conversion rate)
- Has an average order value of $60
- Generated $2,700 monthly revenue (3,000 × 1.5% × $60)
Now, let's say you implement just ONE of the 100+ patterns in Breaking the Ecom Code, and it improves your conversion rate by a modest 0.3% (from 1.5% to 1.8%):
>>> New monthly revenue: $3,240 (3,000 × 1.8% × $60)
>>> Additional monthly revenue: $540
>>> Additional yearly revenue: $6,480
That's a 240× return on your $27 investment in the first year alone—from implementing just ONE pattern.
Most customers implement 5-10 patterns within the first month, often seeing combined conversion improvements of 1-2% or more.
New monthly revenue: $5,400 (3,000 × 3% × $60)
Additional monthly revenue: $2,700
Additional yearly revenue: $32,400
That's a 1,200× return on your investment.
And remember, this calculation:
- Assumes no increase in traffic
- Assumes no increase in average order value (though many patterns specifically help with this)
- Doesn't account for increased customer lifetime value
- Is based on implementing just a fraction of the 100+ available patterns
The Bottom Line: Even if Breaking the Ecom Code helps you implement just one minor improvement that creates a tiny conversion lift, it will pay for itself many times over. With 100+ proven patterns at your disposal, the potential upside is enormous while the investment is minimal.
This isn't just a good deal—it's one of the highest ROI investments you can make in your ecommerce business today.
I'm so confident these patterns will transform your store that I'm offering not one, but TWO iron-clad guarantees:
Guarantee #1: The 60-Day Growth Guarantee
Implement these and track your results. You'll see a measurable improvement in your conversion rate within 60 days, or just email me your results and I'll refund every penny.
Guarantee #2: The "Easy Implementation" Guarantee
If you find the process of implementing these patterns easy and quick, or simply let me know within 60 days and I'll gladly refund your entire investment.
No hoops to jump through. No questions asked. No risk on your part.
I'm so confident these patterns will transform your store that I'm offering not one, but TWO iron-clad guarantees:
Guarantee #1: The 60-Day Growth Guarantee
Implement these and track your results. You'll see a measurable improvement in your conversion rate within 60 days, or just email me your results and I'll refund every penny.
Guarantee #2: The "Easy Implementation" Guarantee
If you find the process of implementing these patterns easy and quick, or simply let me know within 60 days and I'll gladly refund your entire investment.
No hoops to jump through. No questions asked. No risk on your part.
Nicolas Fradet is an eCommerce and SAAS Growth and Conversion Consultant with over 23 years of online marketing experience.
He has been doing Conversion Rate Optimization (CRO) for 14+ years and has helped grow more than 100+ brands, such as Amazon, GQ, Hertz, Haleon/GSK, Citrix, Get Response and DropBox just to name a few.
He's personally taken part in more than 5,000 A/B tests and has been the key stakeholder responsible for generating more than $120,000,000 in extra revenue for small and medium ecommerce businesses.
I've used these patterns across every type of ecommerce store imaginable - from fashion to electronics, beauty to home goods, low-ticket to luxury items. Why?
Because these patterns are based on fundamental buying psychology that applies across all niches. While the exact lift varies, the pattern of improvement is remarkably consistent.
Absolutely. While it may take a longer time for you to see the actual benefits of these patterns, they are still valuable to use regardless of your traffic level. Many of these patterns have already been validated across hundreds of stores and millions in revenue.
Three key differences:
1. These are actual patterns used by brands selling Billions online
2, You get specific implementations examples, not just theory
3. This isn't a course - it's a blueprint of proven winners.
While we can't promise specific results (anyone who does is simply being dishonest), most stores see initial improvements within the first few weeks of implementing these patterns.
The full impact typically develops over 30-60 days as you implement more patterns and they work together.
But never forget that external factors play a huge role in your revenue. As an example, if your ad quality drops, this will impact your conversion rate, so always consider this when evaluating results.
Perfect - you'll appreciate these patterns even more. Why?
Because these aren't random "best practices" or basic tweaks. These are strategic patterns that work together in a specific way. Even stores with extensive optimization experience find new winners in this system.
Not at all. While we respect proven principles, these patterns go far beyond basic best practices.
They're specific, strategic implementations that have been refined through billions in actual sales data.
Then you pay nothing.
Our "Test It or Forget It" guarantee means you can try these patterns risk-free for 60 days. If you don't see improvement, just show us you implemented at least one test and we'll refund every penny. No questions asked.
With advertising costs rising and competition increasing, optimization isn't optional anymore.
The question is: will you test strategically or keep guessing? These tests help you focus on proven winners instead of wasting time and money on random changes.
I've used these patterns across every type of ecommerce store imaginable - from fashion to electronics, beauty to home goods, low-ticket to luxury items. Why?
Because these patterns are based on fundamental buying psychology that applies across all niches. While the exact lift varies, the pattern of improvement is remarkably consistent.
Absolutely. While it may take a longer time for you to see the actual benefits of these patterns, they are still valuable to use regardless of your traffic level. Many of these patterns have already been validated across hundreds of stores and millions in revenue.
Three key differences:
1. These are actual patterns used by brands selling Billions online
2, You get specific implementations examples, not just theory
3. This isn't a course - it's a blueprint of proven winners.
While we can't promise specific results (anyone who does is simply being dishonest), most stores see initial improvements within the first few weeks of implementing these patterns.
The full impact typically develops over 30-60 days as you implement more patterns and they work together.
But never forget that external factors play a huge role in your revenue. As an example, if your ad quality drops, this will impact your conversion rate, so always consider this when evaluating results.
Perfect - you'll appreciate these patterns even more. Why?
Because these aren't random "best practices" or basic tweaks. These are strategic patterns that work together in a specific way. Even stores with extensive optimization experience find new winners in this system.
Not at all. While we respect proven principles, these patterns go far beyond basic best practices.
They're specific, strategic implementations that have been refined through billions in actual sales data.
Then you pay nothing.
Our "Test It or Forget It" guarantee means you can try these patterns risk-free for 60 days. If you don't see improvement, just show us you implemented at least one test and we'll refund every penny. No questions asked.
With advertising costs rising and competition increasing, optimization isn't optional anymore.
The question is: will you test strategically or keep guessing? These tests help you focus on proven winners instead of wasting time and money on random changes.
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We do not guarantee specific results from using our tools, training, or strategies. The results shown are from specific clients and are not typical. Your outcomes may be better, worse, or the same, depending on various factors such as your background, experience, and work ethic. Our commitment is to provide you with the best tools and strategies to help improve ad performance, along with a 60-day refund policy for those who can demonstrate they have implemented our tactics. All FunnelSpark products and services are for educational and informational purposes only. Nothing on this website, in our content, or in our curriculum constitutes a promise or guarantee of results or future earnings. We do not provide legal, medical, tax, or other professional advice. Any financial figures mentioned are for illustrative purposes only and should not be considered average earnings, exact earnings, or guarantees of future performance.
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