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It was possible for us to double our ad spend without lowering our ROAS. In addition, it lowered our costs on our advertising campaigns. Therefore, the increase in overall profit margin has been substantial.
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
In our case, where we’re going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy.
That’s really important for us because the product that we’re working on is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more clients!
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that’s resulted in an annualized revenue uplift of about half a million dollars.
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