The S.C.A.L.E. System:
Fill in the [blanks] about
your product before you run the prompt.
PROMPT: Demographic Deep Dive
& Audience Research
This prompt is designed to:
- Start with the product basics to inform demographic assumptions
- Build detailed customer personas
- Provide actionable ways to validate these assumptions
- Give specific tools and methods for research
- Create a structured plan for gathering data
I have a Shopify store selling [product]. I want to deeply understand my potential customers. Please help me by:
1. Start by analyzing my product:
- What specific problem does [product] solve?
- What is the price point?
- Is it a necessity or luxury item?
- Is it a one-time purchase or recurring need?
- Who would benefit most from this solution?
2. Based on this product analysis, help me identify:
- The primary age range most likely to need/want this product
- The likely income bracket of my potential customers
- Their probable education level
- Their possible geographic location
- Their likely relationship/family status
- Their probable profession types
- Their potential hobbies and interests
- Where they probably shop currently for similar items
3. For each of these customer groups, please tell me:
- Their typical online behaviors
- Which social media platforms they use most
- What kind of content they typically engage with
- What brands they likely follow and trust
- Their typical daily routines
- Their common pain points related to my product
- Their potential objections to buying my product
4. To validate these assumptions, please suggest:
- 5 Facebook groups where my potential customers might hang out
- 5 subreddits where they might be active
- 5 Instagram hashtags they might follow
- 5 types of YouTube content they might watch
- 5 blogs or websites they might read
5. Provide me with:
- 10 specific questions I should ask in customer interviews
- 5 ways to find people to interview
- 3 survey templates I could use
- 5 competitor websites I should analyze
- 3 methods to track where my current website visitors come from
6. Also suggest:
- How to create a simple customer survey
- Where to post this survey for maximum response
- How to incentivize people to complete the survey
- What tools I can use to analyze my current website traffic
- How to use social media insights to understand my audience better
Lastly, please provide a step-by-step 30-day research plan I can follow to gather and analyze this information about my target audience.
PROMPT: Headlines, Product Titles,
Value Propositions
This prompt is designed to:
The key to making this prompt work well is including the specific customer insights gained from the previous demographic research prompt. The more specific details you can include about your audience's pain points, desires, and language, the better the output will be.
Based on my demographic research, my product [product name] serves [target audience] who need [main problem solved]. My customers are primarily [key demographic traits] and they value [2-3 main values discovered].
Please help me create compelling copy by:
1. First, analyze these customer pain points and desires:
[List 3-5 major pain points discovered]
[List 3-5 main desires/goals discovered]
[List 2-3 key objections found]
2. Using this information, please create:
Homepage Headlines:
- 5 emotion-driven main headlines (H1)
- 5 supporting subheadlines (H2)
- 3 different above-the-fold value propositions
- 3 different calls-to-action for the main button
For each headline variation, explain:
- Which specific pain point/desire it addresses
- Why it would resonate with my audience
- How it creates emotional impact
- What makes it unique from competitors
3. Product Titles & Descriptions:
- 5 different product title formats that highlight benefits
- 3 different product subtitle approaches
- 10 powerful words that would resonate with my audience
- 5 different ways to frame the main benefit
- 3 different ways to present the price/value relationship
4. Create these Value Proposition Elements:
- 5 different "What we offer" statements
- 5 different "Why choose us" statements
- 5 different "How it works" statements
- 3 different unique selling proposition frameworks
- 3 different ways to present our guarantee/promise
5. For each major product feature, provide:
- How to translate it into a benefit
- How to connect it emotionally
- How to present it as a story
- How to make it memorable
- How to address related objections
6. Create these Trust-Building Elements:
- 5 different social proof headline formats
- 3 different ways to present testimonials
- 3 different approaches to showcase results
- 5 different risk-reducer statements
- 3 different credibility-boosting statements
7. Also provide:
- A list of power words specific to my industry
- Emotional triggers to use in copy
- Words to avoid based on my audience
- Tone of voice guidelines
- Brand voice characteristics that match my audience
Please write all copy using:
- Active voice
- Clear, concise language
- Emotional triggers discovered in customer research
- Power words that resonate with my demographic
- A consistent tone that matches my brand and audience
PROMPT: Email Sequences
This prompt is designed to:
- Cover all essential email sequences for your ecommerce store
- Provide multiple variations for testing
- Include technical optimization details
- Consider different customer segments
- Focus on conversion optimization
I run a Shopify store selling [product] at [price point]. My target audience is [demographic]. My current email metrics are:
- Average open rate: [percentage]
- Average click rate: [percentage]
- Current cart abandonment rate: [percentage]
- Average customer lifetime value: [amount]
Please help me create the following email sequences and campaigns:
1. Cart Abandonment Sequence:
Create a 5-email sequence including:
- Timing for each email
- Subject line variations (3 per email)
- Preview text options (2 per email)
- Email body copy
- Call-to-action variations
- Any promotional offers to include (if any)
- Product image placement suggestions
- Social proof elements to include
- Objection handling in each email
- Sense of urgency elements
Consider these abandonment scenarios:
- High-ticket items vs. low-ticket items
- First-time vs. returning customers
- Items with high vs. low margins
- Seasonal vs. evergreen products
2. Welcome/Post-Opt-in Sequence:
Create a 6-email sequence that:
- Introduces the brand story
- Builds trust and credibility
- Educates about products
- Shows social proof
- Makes first purchase offer
- Segments subscribers based on interests
For each email provide:
- Optimal send timing
- 3 subject line options
- Email body copy
- Specific CTAs
- Content segments to include
- Customer segmentation questions
- Story elements to feature
- Trust-building elements
- Promotional strategy (if any)
3. One-Time Promotional Email Templates:
Create templates for these scenarios:
A. Flash Sale:
- Pre-sale announcement
- Sale launch
- Last chance reminder
- Final hours urgency
- Post-sale follow-up
B. New Product Launch:
- Teaser announcement
- Launch email
- Early bird offer
- Social proof follow-up
- Last chance for intro price
C. Seasonal Sale:
- Preview email
- Sale announcement
- Mid-sale update
- Final days reminder
- Last chance email
For each template include:
- 3 subject line variations
- Preview text options
- Email body structure
- Image placement suggestions
- CTA variations
- Urgency elements
- Social proof placement
- Mobile optimization tips
4. Customer Win-Back Sequence:
Create a 4-email sequence for customers who haven't purchased in [X] days:
- Re-engagement strategy
- Special offer structure
- Reminder of value
- Final attempt
5. Post-Purchase Sequence:
Create a 5-email sequence including:
- Order confirmation optimization
- Shipping updates
- Delivery follow-up
- Review request
- Cross-sell opportunity
For each sequence also provide:
- A/B testing suggestions
- Segment-specific variations
- Mobile-friendly formatting
- Personalization opportunities
- Product recommendation logic
- Timing optimization strategies
6. Special Consideration Templates:
Create email templates for:
- Customer birthday/anniversary
- VIP customer exclusive offers
- Re-stock notifications
- Price drop alerts
- Back-in-stock notifications
- Customer feedback requests
- Review thank you emails
- Loyalty program updates
7. Technical Optimization Guidance:
For all emails, specify:
- Optimal email width
- Image-to-text ratio
- Mobile responsiveness elements
- Spam trigger words to avoid
- Preferred font sizes
- Button size and placement
- Essential footer elements
- Preview settings for various clients
8. Segmentation Strategy:
Provide email variations for:
- First-time vs. returning customers
- High-value vs. low-value customers
- Engaged vs. unengaged subscribers
- Product category interests
- Past purchase behavior
- Geographic location
- Device preferences
- Time zone consideration
9. Performance Metrics Framework:
Create tracking guidelines for:
- Open rate benchmarks
- Click-through rate goals
- Conversion rate targets
- Unsubscribe rate monitoring
- Best time to send data
- A/B testing protocol
- ROI calculation method
PROMPT: Ad Copy for Facebook, Google and Instagram
This prompt is designed to:
- Generate scroll-stopping hooks that interrupt pattern recognition
- Create platform-optimized variations that respect each platform's best practices
- Develop multiple testing variations based on proven frameworks
- Build cohesive messaging across all platforms while respecting platform differences
- Create systematic approaches to testing and scaling winning ad copy
My Shopify store sells [product] to [target demographic]. Our unique selling proposition is [USP]. Our current best-performing customer benefit is [benefit]. Our price point is [amount]. Our current best-performing ads have a [X]% CTR.
Please help me create high-converting ad copy variations across platforms:
1. For Facebook Feed Ads:
Create 10 ad variations following these proven frameworks:
- Problem-Agitate-Solution (PAS)
- Before-After-Bridge (BAB)
- Question-Answer-Explanation
- Curiosity Gap
- Social Proof Leading
- Scarcity/FOMO Based
- Direct Benefit Statement
- Story-Based Hook
- Controversial/Pattern Interrupt
- News/Discovery Format
For each variation provide:
- Primary headline (40 characters)
- 3 headline variations for testing
- Primary text (125 characters)
- 3 text variations
- Link description (30 characters)
- Call to action options
- First 3 lines that show before "See More"
- Emojis placement suggestions
- Image/video pairing recommendations
2. For Instagram:
Create these variations:
A. Feed Posts:
- 10 caption hooks that stop the scroll
- Pattern interrupt openings
- Storytelling frameworks
- Call-to-action variations
- Hashtag groups recommendations
B. Stories:
- 10 first-frame hooks
- Text overlay variations
- Swipe-up call-to-actions
- Engagement prompt ideas
- Poll/Quiz suggestions
C. Reels:
- 10 attention-grabbing first 3 second scripts
- Hook variations for different angles:
- Problem-focused
- Benefit-focused
- Social proof-focused
- Tutorial-style
- Behind-the-scenes
3. For Google Ads:
A. Search Ads:
Create 15 variations each for:
- Headlines (30 characters)
- Description lines (90 characters)
- Display URLs
- Call-to-action phrases
- Sitelink extensions
- Callout extensions
- Structured snippets
B. Display Ads:
- 10 headline variations
- 10 description variations
- 5 call-to-action variations
- Image text suggestions
- Responsive ad combinations
4. Universal Elements:
For each platform, provide variations for:
A. Pain Points Focus:
- Identify the problem
- Agitate the pain
- Present the solution
- Show the transformation
B. Benefit Focus:
- Primary benefit
- Secondary benefits
- Emotional benefits
- Practical benefits
- Status benefits
C. Social Proof Elements:
- Customer quote formats
- Statistics presentation
- Awards/recognition
- Expert endorsements
- User results
D. Urgency Elements:
- Time-based scarcity
- Quantity-based scarcity
- Exclusive access
- Limited time offers
- Special pricing endings
5. For each ad variation, specify:
- Target emotion
- Customer journey stage
- Intent level
- Device optimization
- A/B testing elements
- Success metrics
- Winning criteria
- Scale recommendations
6. Additional Framework Elements:
- Power words list for each platform
- Emotional trigger phrases
- Trust-building statements
- Objection handling angles
- Price justification approaches
- Risk reversal statements
- Social proof integration
- Authority building elements
7. Platform-Specific Considerations:
- Character count optimization
- Mobile vs desktop variations
- Visual pairing suggestions
- Platform-specific restrictions
- Audience targeting alignment
- Placement optimization
PROMPT: Product Expansion & Upsells
This prompt is designed to:
- Use existing customer data to identify opportunities
- Consider both logical and aspirational product extensions
- Balance immediate opportunities with long-term potential
- Consider practical implementation challenges
- Maintain brand alignment while exploring new territories
I currently sell [product] to [target demographic]. My typical customer is:
- Age range: [range]
- Income level: [level]
- Main interests: [list 2-3 primary interests]
- Lifestyle characteristics: [list 2-3 key traits]
- Average order value: [amount]
- Primary motivation for buying my product: [motivation]
Please help me identify product expansion opportunities by:
1. Analyze my current customer's lifestyle:
- What other activities do they likely engage in?
- What aspirational brands do they follow?
- What status symbols do they value?
- How do they spend their leisure time?
- What do they typically splurge on?
- What services do they regularly use?
- What experiences do they value?
- What problems do they regularly face?
2. Based on their income level and buying behavior:
- What price points are they comfortable with?
- What luxury items do they typically invest in?
- What subscription services might they use?
- What seasonal purchases do they make?
- What life events do they spend on?
- What convenience services would they pay for?
3. Generate these specific product ideas:
A. Direct Complementary Products:
- 10 immediate upsell opportunities
- 10 post-purchase cross-sell products
- 5 bundle possibilities
- 5 subscription box concepts
- 5 premium versions of current products
B. Lifestyle-Based Products:
- 10 products that align with their hobbies
- 10 products that match their aspirational goals
- 10 products that solve adjacent problems
- 5 luxury item opportunities
- 5 service-based offerings
C. Seasonal/Event-Based Products:
- 5 holiday-specific products
- 5 special occasion products
- 5 seasonal necessity products
- 5 gift-giving opportunities
- 5 limited edition concepts
4. For each product category suggested, please provide:
- Estimated market size
- Competition level
- Potential profit margins
- Storage/shipping considerations
- Manufacturing complexity
- Marketing channel overlap
- Customer acquisition cost implications
- Potential objections or barriers
5. Create expansion strategy recommendations:
- Which products to launch first
- How to validate market demand
- How to test with minimal investment
- How to introduce to current customers
- How to bundle with existing products
- Potential partnership opportunities
- Marketing message alignment
6. Analyze these specific angles:
- What high-ticket items could appeal to my audience?
- What recurring revenue opportunities exist?
- What digital product possibilities are there?
- What service-based offerings could work?
- What customization opportunities exist?
- What premium/VIP offerings could work?
7. For each suggested product, explain:
- Why it fits my current customer base
- How it aligns with their values
- What problem it solves
- How it connects to current offerings
- What makes it a logical addition
- Potential marketing angles
- Required resources to launch
8. Risk analysis for each suggestion:
- Initial investment required
- Inventory management needs
- Fulfillment complexity
- Customer service implications
- Brand alignment considerations
- Potential cannibalization issues
- Market saturation assessment
PROMPT: Promotion Calendar
This prompt is designed to:
- Create a comprehensive yearly promotional calendar
- Ensure adequate preparation time for each event
- Balance promotional frequency with profitability
- Maintain customer engagement year-round
- Maximize major shopping holidays
I run a Shopify store selling [product type] with an average order value of [amount]. Our typical profit margin is [percentage]. Our email list size is [number] and our current customer base is [number]. Please help me create a strategic promotional calendar:
1. Create a Pre-Planning Framework for Each Major Holiday:
- 8 weeks before: Planning & inventory
- 6 weeks before: Creative & copy development
- 4 weeks before: Email sequence creation
- 2 weeks before: Early-bird & VIP notifications
- 1 week before: General audience teaser
- During: Active promotion management
- Post-event: Analysis & customer follow-up
2. Map Out Major Shopping Events:
January:
- New Year's Resolution Promotions (Jan 1-15)
- MLK Day Weekend Sale
- Post-Holiday Clearance Strategy
February:
- Valentine's Day Campaign
- President's Day Sale
- Super Bowl Tie-ins
March/April:
- St. Patrick's Day Flash Sales
- Spring Break Promotions
- Easter Campaigns
- Tax Day Relief Sales
May:
- Mother's Day Campaign
- Memorial Day Weekend
- Graduation Season
June:
- Father's Day Promotions
- Pride Month Campaigns
- Summer Solstice Launch
July:
- Independence Day Sales
- Christmas in July
- Back-to-School Early Bird
August:
- Back-to-School Peak
- Labor Day Preview
- End of Summer Clearance
September:
- Labor Day Weekend
- Fall Launch
- Hispanic Heritage Month
October:
- Halloween Promotions
- Breast Cancer Awareness
- Early Holiday Preview
November:
- Veterans Day
- Black Friday Strategy
- Cyber Monday Planning
- Thanksgiving Weekend
December:
- Green Monday
- Free Shipping Day
- Last-Minute Gift Guide
- After-Christmas Sales
3. For Each Major Event, Detail:
Planning Phase:
- Inventory requirements
- Margin calculations
- Discount structure
- Bundle opportunities
- VIP early access strategy
- Email sequence timing
- Ad budget allocation
- Creative requirements
- Landing page needs
- Customer service preparation
4. Create Promotional Types for Each Event:
- Straight discount offers
- Bundle deals
- Flash sale structures
- VIP-exclusive offers
- Free shipping thresholds
- Gift with purchase options
- Loyalty point multipliers
- Early access incentives
- Limited edition releases
- Mystery box offers
5. Build Year-Round Promotional Frameworks:
Regular Events:
- Monthly flash sales
- VIP-exclusive days
- New product launches
- Inventory clearance
- Customer appreciation
- Birthday/anniversary offers
- Loyalty tier promotions
- Referral program pushes
6. Develop Marketing Channel Strategy:
For each promotion, specify:
- Email marketing sequence
- Social media schedule
- Paid ad timeline
- SMS campaign structure
- Influencer collaborations
- Partner cross-promotions
- Website banner plans
- Push notification strategy
7. Create Inventory Management Guidelines:
- Stock level requirements
- Reorder timelines
- Buffer stock calculations
- Shipping deadline planning
- Warehouse preparation
- Supply chain considerations
- Backup supplier needs
8. Build Customer Segmentation Strategy:
Segment promotions for:
- VIP customers
- First-time buyers
- Lapsed customers
- High-value prospects
- Category-specific buyers
- Geographic locations
- Purchase frequency
- Average order value
9. Development Timeline Requirements:
For each promotion, specify:
- Creative brief timing
- Asset development schedule
- Copy requirements
- Technical setup needs
- Testing protocols
- Staff training needs
- Customer service briefing
PROMPT: FAQs, Shipping, Refunds,
Returns and Customer Support
This prompt is designed to:
- Generate clear, understandable customer-facing content
- Provide comprehensive customer support frameworks
- Build trust through transparency
I run a Shopify store selling [product type]. Our shipping policy is [free/threshold amount/location-based]. We ship to [locations]. Our return window is [X days]. Our average order value is [amount]. We collect [types of customer data]. Please help create all our technical and policy pages:
1. Shipping Policy Page:
Generate policy based on these parameters:
- Shipping costs: [free/threshold/location-based]
- Delivery timeframes for each region
- Order processing times
- Shipping restrictions
- International shipping details
- Shipping partners/carriers used
- Lost package procedures
- Tracking information details
- Cut-off times for processing
- Expedited shipping options
- Holiday shipping schedules
- PO Box/Military shipping policies
Create sections for:
- Domestic shipping table
- International shipping table
- Shipping exclusions
- Delivery estimates
- Order processing timeline
- Customer responsibilities
- Damage during transit
- Split shipment policy
2. Returns & Refunds Policy:
Generate comprehensive policy covering:
- Return window timeframe
- Condition requirements
- Return shipping responsibility
- Refund processing timeline
- Exchange procedures
- Restocking fees (if any)
- Non-returnable items
- Return shipping labels
- International returns
- Gift returns
- Sale item returns
- Missing item procedures
Create sections for:
- Step-by-step return process
- Return eligibility checklist
- Required documentation
- Refund methods
- Exchange options
- Damaged items process
- Return shipping instructions
- Claims process
3. FAQ Page Structure:
Create sections for:
A. Pre-Purchase FAQs:
- Product information
- Sizing/compatibility
- Shipping questions
- Payment methods
- Discount codes
- Bulk orders
- Custom orders
B. Post-Purchase FAQs:
- Order tracking
- Returns process
- Exchange process
- Order modifications
- Order cancellations
- Missing/damaged items
- Warranty claims
C. Account FAQs:
- Account creation
- Password reset
- Order history
- Loyalty program
- Newsletter subscription
- Privacy concerns
- Account deletion
4. Customer Support Templates:
Create response templates for:
- Order confirmation
- Shipping confirmation
- Delivery delays
- Return approval
- Refund processing
- Order cancellation
- Payment issues
- Technical problems
- Product questions
- Size/fit questions
- Lost package
- Damaged items
- General inquiries
Each template should include:
- Greeting variations
- Problem acknowledgment
- Solution steps
- Alternative options
- Next steps
- Contact information
- Sign-off variations