Finally Revealed after 1,000+ A/B Tests:
The "First 10" Framework
Finally Revealed after 1,000+ A/B Tests:
The "First 10" Framework
No more guessing, no more "best practices"...
just proven Power-Ups that actually work
No more guessing, no more "best practices"...
just proven Power-Ups that actually work
Are your sales stuck?
You check your analytics every morning, hoping today will be different...
But there it is again – the same story told in cold, hard numbers:
Thousands of visitors. Dozens of add-to-carts. But just a handful of sales.
Another day of watching potential customers slip through your fingers.
Does this ring a bell?
- Your advertising costs keep climbing... but your sales remain flat
- Your competitors seem to be crushing it... while you're struggling to get by
- You've tried every "conversion hack" in the book... but nothing moves the needle
- Your beautiful store gets plenty of traffic... but visitors vanish without buying
The Truth About "Best Practices"
No One Talks About
Why doing everything 'right' might be wrong for your store:
After working with ecommerce store owners for more than a decade, I keep hearing the same story:
"Nicolas, I've tried everything the “so-called experts” recommend..."
They show me their extensive list of changes. Their countless attempts to move the needle. Their growing frustration as each "guaranteed solution" falls flat.
One client recently walked me through their journey:
- $35,000 spent on a website overhaul
- Three ad agencies to bring in more traffic
- A stack of premium Shopify apps
- A dozen influencers promising record engagement
Their conversion rate? Still stuck at a frustrating 1.2%.
Another store owner had implemented every "best practice" they could find: "We've added a guarantee..." "We've got exit-intent popups..." "We've invested in quality images..." "We've tried every color combination..."
Yet their analytics told the same story: minimal improvement despite maximum effort.
This pattern repeats itself across nearly every consultation call I take.
Ambitious store owners, doing everything "right," following every “expert recommendation”... but not seeing the results they deserve.
VWO Testing Report:
The annual report of Visual Website Optimizer, or VWO, a top-tier testing tool, states: “60% of significant wins come from testing less than 10 core elements.”
Here's what I've learned after helping
transform 100+ ecommerce stores:
The problem isn't that these store owners aren't working hard enough. It's not that they're unwilling to invest in their success. And it's certainly not that they're ignoring expert advice.
The problem is that they're drowning in a sea of generic "best practices" without a clear understanding of what actually moves the needle for their specific store.
After seeing countless store owners hit these conversion rate plateaus, I knew there had to be a better way...
And that's exactly why I'm sharing these strategies with you today...
Because while most store owners are falling into these three common traps...
The 3 Likely “Traps”
Hurting Your Conversions:
I've noticed almost everyone falls into at least one of these traps.
Most fall into all three.
Trap #1: The Evolution of E-commerce:
Why Yesterday's Best Practices Don't Cut It
Here's the uncomfortable truth:
Best practices aren't "best practices" anymore. They're the bare minimum. Your customers expect them. Your competitors already have them.
They're not giving you an edge – they're just keeping you in the game.
That is, IF you’ve implemented them correctly, which many marketers don’t.
Trap #2: The "Copy Your Competitors" Catastrophe
You see a successful competitor make a change to their store.
Maybe they:
- Redesigned their product pages
- Changed their navigation
- Added new features
- Modified their checkout flow
So you copy them…
But your SALES DON’T IMPROVE. Sometimes they even GET WORSE.
Why? Because you're copying the “what” without understanding the “why”.
What works for their audience might repel yours. What converts their traffic might confuse your visitors. What fits their brand might damage yours.
Trap #3: The "Random Testing" Rabbit Hole
This one's particularly dangerous because it feels like you're doing the right thing.
You read about A/B testing. You install the tools. You start running tests.
But you're testing:
- Button colors without understanding visual hierarchy
- Headline copy without knowing your audience's true pain points
- Page layouts without grasping user psychology
- Checkout flows without identifying the real friction points
It's like trying to fix a car engine by randomly replacing parts. Sure, you might get lucky... but you'll waste a lot of time and money in the process.
The True - Real - Cost of These “Traps”
Every day your store operates with a subpar conversion rate, you're:
BURNING MONEY ON TRAFFIC - That nice click-through rate you worked so hard to achieve on your ads? It's meaningless if your store can't convert those clicks into customers.
LOSING GROUND TO COMPETITORS - While you're testing random elements, your competitors are systematically optimizing their stores, stealing more of your market share every day.
WASTING PREVIOUS TIME - Each day spent on low-impact changes is a day you could have been implementing proven winners that actually move the needle.
MISSING OUT ON COMPOUND GROWTH - A proper optimization strategy doesn't just increase sales today – it builds a foundation for exponential growth tomorrow.
What most ecom marketers don't realize is that...
The solution isn't adding more of these “best practices” to your store.
It's not hiring another expensive ad agency to “blow up” your traffic.
It's not even working harder.
It's about working smarter.
I’ve seen it all:
$120,000,000 in extra revenue for small businesses (yes, that's 120 millions) by turning 350+ pages into proven sales machines
Hi, I'm Nicolas Fradet, and as a Shopify and eCommerce Conversion Consultant with over 12 years of experience in Conversion Rate Optimization (CRO), I've been on both sides of this challenge.
I've helped grow enterprise giants like Amazon, GQ, Hertz, Haleon/GSK, Citrix, Vimeo, GetResponse, Glamour Magazine, Freshbooks and DropBox (and many more), running more than 1,000 A/B tests and creating hundreds of winning pages along the way.
But here's what really matters
for store owners like you:
My core expertise isn't just with the giants. I've spent years in the trenches with small and medium-sized businesses that don't have millions of visitors or household brand names. I've watched them struggle with the same challenges you're facing right now – trying to break through conversion plateaus without enterprise-level resources.
What I've discovered is that success doesn't require massive budgets or huge teams. It requires something much more valuable: knowing exactly what to test, where to test it, and how to implement it properly.
"Nicolas is an outstanding consultant."
David Darmanin, Hotjar Founder
Through 1,000+ tests across stores of all sizes, I've identified specific high-impact elements that consistently drive conversions – regardless of your traffic levels or brand recognition. To this day, and that’s makes me so proud, these tests have generated over $120,000,000 in additional revenue for small and medium businesses.
Then it made sense...
My $1 Billion Discovery:
Here's what nobody tells you:
Out of all the possible things you could test on your store, very few will actually move the needle.
In fact, after helping 100+ ecommerce businesses and analyzing over $1 Billion in transactions for Fortune 500 brands and small & medium shops, I discovered something shocking:
Just a handful of specific tests were responsible for the majority of our wins.
We're talking about tests that have resulted in:
- 12.1% more sales for an IT product
- 16% more orders for gardening supply store
- 14% more orders for a European supplement
- 39% more orders for a U.S. shipping solution
- 7% more revenue for a house decoration
- 8.4% more orders for an online grocery
- 9% more revenue for an eco-friendly product
- 3.3% more sales for a gaming store
- 56.8% more orders for truck utility solution
- 11% more orders for an energy supplement
"But Nicolas, my store Is different..."
I hear this a lot. And you're right – every store is unique.
But here's the thing: These tests work across every niche I've tried them in:
- Fashion and apparel
- Beauty and cosmetics
- Electronics and gadgets
- Home and garden
- Health and wellness
- Even high-ticket luxury items
Why? Because they're based on fundamental human psychology and buying behavior – principles that work regardless of what you're selling.
So What If You Could Skip The Guesswork?
Imagine having a clear, proven roadmap that shows you:
- Exactly which specific page elements to fix first
- Precisely how to fix them. How to design them, and what copy to use
- How to implement everything, even if you’re not technical
No more throwing tactics at the wall hoping something sticks.
No more expensive trial and error.
No more copying competitor changes that might actually hurt your store.
Just a systematic approach to doubling your conversion rate in the next 30 days.
That's exactly why I created the "First 10" Framework...
Google's Own Research:
Through their Optimize platform, they've found that successful e-commerce sites typically achieve significant results by focusing on less than 10 key testing areas.
Introducing The "First 10" Framework:
100+ Ecommerce Stores Later, These
10 Power-Ups Are The Only
Ones That Really Matter
Remember those handful of specific "tests" responsible for the majority of our wins?
These aren't just random experiments.
They're the result of:
- 12 years of intensive testing
- $1 Billion+ in analyzed transactions
- 100+ transformed businesses
- Hundreds of failed A/B tests (so you don't have to make the same mistakes)
I call it The "First 10" Framework because these are the exact power-ups I activate first with every new consulting client.
Why?
Because they win so consistently that it would be negligent not to recommend them.
And These Industry Experts Agree…
Chris Goward, WiderFunnel
In his book "You Should Test That!", he states: "We've found that testing just 4-5 key areas of a website can often double conversion rates within the first few months."
Peep Laja, CXL Institute Founder
"In our research across 1000+ A/B tests, we found that 80% of wins come from testing just 20% of page elements. Most companies waste time testing minor changes when they should focus on the core conversion elements."
Rand Fishkin, Former Moz CEO
"The best CRO practitioners I know don't run hundreds of tests. They run a few, strategic, well-researched tests that deliver outsized results."
What Makes These "Power-Ups" Different?
When I test these "power-ups" they usually reveal something fascinating:
The difference between a winning test and a losing test often comes down to the subtle details of implementation.
While other stores might test similar elements, we've discovered the exact psychological triggers, specific placements, and strategic timing that transform standard elements into conversion catalysts. It's not just about what you test – it's about knowing precisely how and when to test it.
These are sophisticated, psychologically-driven tweaks that:
1. Target High-Impact Elements
Like my "Pocket Proof Bar" that seems counterintuitive at first, but once you understand the psychology behind it, you'll see why it works so consistently.
2. Build Upon Each Other
Each tweak isn't just a standalone change – it's part of a carefully crafted sequence. The results compound, creating a conversion optimization flywheel that gets stronger over time.
3. Work Across All Niches
Whether you're selling $20 t-shirts or $2,000 furniture pieces, these power-ups work because they're based on fundamental human psychology and buying behavior.
Real Results From
Real Store Owners
The best part? These power-ups work across every type of ecommerce store:
- 14% more orders for a Fortune 500 health product
- 64.9% more orders for a natural supplement store
- 12% more orders for a U.S. car utility product
- 35.4% more orders for a pet supplement store
- 6.8% more orders for a German manufacturer
- 17% more orders for a COVID supply product
- 12.1% more sales for an IT product
- 16% more orders for gardening supply store
- 14% more orders for a European supplement
- 39% more orders for a U.S. shipping solution
- 7% more revenue for a house decoration
- 52% more orders for an on-demand printer
- 21% more revenue for a mindfulness brand
- 13% more orders for a hair management product
- 8.4% more orders for an online grocery
- 9% more revenue for an eco-friendly product
- 3.3% more sales for a gaming store
- 56.8% more orders for truck utility solution
- 9.3% more orders for a Canadian clothing brand
- 11% more orders for an energy supplement
- 10% more orders for a solar camping product
- 28% more orders for a UK baby supplement
- 10% more orders for a children book business
- 24% more subscriptions for a meal prep brand
"$1,000,000+ increase!"
It was possible for us to double our ad spend without lowering our ROAS. In addition, it lowered our costs on our advertising campaigns. Therefore, the increase in overall profit margin has been substantial.
Andrew (U.S. based founder)
"Increase of over 35% in
our conversion rate"
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
Brandon (private client)
"Our business grew 50%
over the last year"
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
Francesca (European Shopify)
"20% increase in
conversion rate"
In our case, where we’re going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy.
Marcus ($25M/year founder)
"Substantial growth
year over year"
That’s really important for us because the product that we’re working on is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more clients!
Dani (Educational product)
"Worth half a million!"
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that’s resulted in an annualized revenue uplift of about half a million dollars.
Martin (Gaming store CEO)
A Quick Peek Inside
The "First 10" Framework:
Let me give you a peek behind the curtain at what you're getting:
POWER-UP #1: The Home Page H.E.R.O.I.C. System
Most home pages have what is called a “False Bottom”. (I blame theme designers for creating this epidemic) And because of this, most store owners design their home page completely wrong, but a few simple tweaks can change everything.
POWER-UP #2: The Product Page “Signature Stamp”
A subtle, eye-catching, tweak containing concise and high-impact messaging focused on risk reversal or unique selling points. When done right, it even enhances the overall aesthetic of the product page.
POWER-UP #3: The Sitewide “Header Hook”
A powerful, strategically placed, tool that directly addresses the #1 reason for cart abandonment. Most marketers underplay this yet it’s deeply valued by online shoppers.
TWEAK #4: The Cart Abandonment Callout
The checkout page element that recovered $1,543,000 in lost sales for one client. It's so simple you'll kick yourself for not thinking of it sooner.
And that's just the beginning…
POWER-UP #5... redacted
POWER-UP #6... redacted
POWER-UP #7... redacted
POWER-UP #8... redacted
POWER-UP #9... redacted
POWER-UP #10... redacted
Get Everything You Need To Implement FAST:
The "First 10" Framework isn't just a collection of random ideas. It's a complete system for transforming your store's performance, including:
CLEAR IMPLEMENTATION INSTRUCTIONS
Each power-up comes with step-by-step instructions so clear that you can easily duplicate them and implement them on any store, regardless of your theme or what you sell.
STRATEGIC PLACEMENT & SEQUENCING
You'll know exactly WHERE to implement each of them in WHAT ORDER to maximize your results within the next 30-day window.
DESIGN & COPY CONSIDERATIONS
Get clear design tips to make sure these power-ups are visible by all your users, and deliver the punch they are intended for with persuasive copy.
ALTERNATIVE MOBILE VARIATIONS
Because mobile browsing isn’t the same as desktop, you’ll get specific instructions when a power-up should be designed differently for smaller screens.
So Picture This:
30 Days From Today...
It's 30 days from now…
You're checking your analytics over your morning coffee. But instead of the usual disappointment, you notice something different:
- Your add-to-cart rate showing significant daily improvements
- Your checkout abandonment steadily decreasing week after week
- Your overall conversion rate reaching levels you thought impossible
Not because you redesigned your entire store.
Not because you slashed your prices.
Not because you doubled your ad spend.
…But because you implemented 10 specific, strategic tests that target the exact elements that matter most.
Now, let me show you exactly how to get started with the "First 10" Framework system today...
Featured on Forbes:
"The most successful e-commerce businesses don't test everything - they test strategically. Data shows that focusing on 5-10 core conversion elements can yield better results than running hundreds of minor tests."
Get it now:
My $10,000/Month Consulting
Framework Is Now Yours
The exact 10 POWER-UPS I run first for every high-paying client
By now, you've seen the power of these 10 proven sale "amplifiers". You've seen the results they've generated for other store owners. And you're probably wondering what it takes to get started.
First, let me be upfront about something...
My consulting clients pay up to $10,000 per month to have me implement these exact same power-ups on their stores. And at that price, I'm usually booked months in advance.
But I realize not everyone can afford private, one-on-one, consulting.
That's exactly why I created the "First 10" Framework – to put these in the hands of store owners who are ready to transform their business, without the heavy price tag of private consulting.
Here's Everything You'll Get:
The "First 10" Framework:
10 High-Impact - Proven - POWER-UPS with Quick Implementation Guides
($2,000 Value)
- COMPLETE STRATEGY BLUEPRINT: Dive deep into the psychology and strategy behind each test... so you know exactly WHY each element drives conversions and HOW to maximize its impact
- REAL-WORLD EXAMPLES: See these tests implemented on an actual Shopify stores... letting you visualize exactly how they'll look on your own store (and avoid costly design mistakes)•
- BATTLE-TESTED COPY TEMPLATES: Swipe my proven messaging variations that have generated millions in sales... no more guessing what copy will convert
- MOBILE-PERFECT SPECIFICATIONS: Get precise responsive design guidelines that work flawlessly across all devices... ensuring you never lose a sale due to poor mobile experience
- EYE-CATCHING COLOR SCIENCE: Learn the exact color combinations that make test elements "pop"... proven to grab attention and drive action in milliseconds
- TYPOGRAPHY THAT COMMANDS ATTENTION: Discover the font considerations that instantly draw the eye... making your messaging impossible to miss
- PROVEN PERFORMANCE DATA: See real conversion lift numbers from actual implementations... know exactly what ROI some businesses had for each test
- STRATEGIC ROLLOUT TIMELINE: Follow my detailed implementation sequence... designed to maximize impact while minimizing development headaches
"Our business grew 50%
over the last year"
The biggest change that we made was to our home page. The uplift that we saw in the conversion rate to the home page was around 15%.
Francesca (European Shopify)
"Increase of over 35% in
our conversion rate"
Nicolas took us through the A/B testing. The ‘why’ of the test he was going to run, how he would design the test, and how it would get implemented.
Brandon (private client)
Each feature has been refined through hundreds of tests and millions in e-commerce sales. Whether you're a beginner or an experienced optimizer, you'll find everything you need to implement these tests successfully.
PLUS... I wanted to make this completely
irresistible for you, so I'm also including...
BONUS #1
"Over My Shoulder" Detailed
Video Walkthroughs That Show You The
Psychology and Strategy Behind Each Power-Up
($1,000 Value)
- AB Testing Alternatives: No time or resources to AB test? No problem! I'll walk you through some alternative ways to leverage these power-ups WITHOUT having to do a full AB testing program
- Personal Implementation Guidance: Watch as I personally walk you through each power-up, sharing the exact thought process I use when optimizing multi-million dollar stores
- Steal My Frameworks: Benefit from over a decade of conversion optimization experience as I reveal the strategic frameworks I use to decide what to test and why
- Design Director Over Your Shoulder: Learn my personal design evaluation process - the same one I use to critique and improve designs for major e-commerce brands
- Expert Eye for Detail: Discover the subtle nuances and small details that often make the difference between a winning and losing test
- Strategic Considerations: Understand the deeper strategy behind each power-up - why certain elements work, when to use them, and how to adapt them for your store
- Implementation Priorities: Learn how I prioritize different elements and tests based on potential impact and implementation effort
- Conversion Psychology: Get my insider perspective on how customers actually think and behave - insights gained from analyzing millions in e-commerce transactions
Having me personally consult on your store would cost thousands. These videos give you direct access to my expertise and strategic thinking at a fraction of the cost. Watch over my shoulder as I break down each test from both a strategic and tactical perspective.
BONUS #2
FREE Access To My Private
E-commerce Growth Community
($450 Value)
- Direct Access to Expertise: Get your specific questions answered by me and other seasoned e-commerce professionals - no question goes unanswered
- Real-Time Feedback: Share your store's design, copy, or test ideas and get instant feedback from people who understand conversion optimization
- Accountability & Support: Connect with fellow store owners who are implementing the same tests and strategies - learn from their successes and challenges
- Exclusive Live Q&As: Join our live sessions where we dive deep into members' stores and solve real conversion challenges in real-time
- Exclusive Case Studies: Get first access to new test results, success stories, and learnings from other community members implementing these strategies
- Implementation Support: Stuck on a technical detail? Our community includes Shopify developers and designers who can point you in the right direction
- Networking Opportunities: Connect with potential partners, suppliers, and even customers within our vetted community of e-commerce professionals
- Trend Alerts: Stay ahead of the curve with regular updates on new Shopify features, emerging e-commerce trends, and optimization opportunities
This is NOT a Facebook group - it's a carefully curated community of action-takers who are serious about growing their ecom stores. Get the support, accountability, and expertise you need to successfully implement these conversion-boosting tests.
Total Real-World Value: $3,450.00
But You Won't Pay Anywhere Near That...
If these tests help you achieve even a fraction of the results our other users have seen – say, increasing your conversion rate by just 0.5% – they could easily generate tens of thousands in extra revenue.
Even at $997, this system would be a bargain.
At $497, it would be a steal.
At $197, I'd be practically giving it away.
But I want to make this an absolute no-brainer for you:
Your Investment Today: $97.00
Only $67
(SAVE 30%)
That's less than what most stores make on a single sale.
- But Here's The Catch...
This special launch price won't last long. Once we hit 50 sales, the price increases to $97 – no exceptions.
Current spots remaining at this price:
Hurry! We're Filling Up Fast...
No more guessing, no more "best practices"...
just proven Power-Ups that actually work
On the fence? Just say maybe...
My "Fix It or Forget It" Double Guarantee
I'm so confident these power-ups will transform your store that I'm offering not one, but TWO iron-clad guarantees:
Guarantee #1: The 30-Day Growth Guarantee
Implement these and track your results. You'll see a measurable improvement in your conversion rate within 30 days, or just email me your results and I'll refund every penny.
Guarantee #2: The "Easy Implementation" Guarantee
If you find the process of implementing these power-ups easy and quick, or simply let me know within 30 days and I'll gladly refund your entire investment.
No hoops to jump through. No questions asked. No risk on your part.
The Choice Is Yours...
You could continue:
- Guessing at what might work
- Copying competitor changes blindly
- Wasting money on ineffective tests
- Watching your conversion rate stagnate
Or you could:
- Start implementing proven tests today
- See measurable results within days
- Transform your store in 30 days
- Join hundreds of successful store owners
The path to higher conversions is clear. The only question is: Will you take it?
Your Investment Today: $97.00
Only $67
(SAVE 30%)
For less than the cost of a basic product photo shoot, you can access 10 proven power-ups that could transform your store's performance.
Remember, every day you wait is potentially costing you sales. These are the exact same tests I charge consulting clients $10,000 per month to implement.
(Remember: Price increases after the first 50 sales)
Current spots remaining at this price:
No more guessing, no more "best practices"...
just proven Power-Ups that actually work
P.S. Still on the fence? Consider this...
If these tests help you achieve even a fraction of the results our other users have seen – say, increasing your conversion rate by just 0.5% – they could pay for themselves many times over in your first month.
Remember what Google discovered themselves through their Optimize platform: Successful e-commerce sites typically achieve significant results by focusing on less than 10 key testing areas.
You're getting 10 proven tests, along with all the bonuses, for just $67.
The only risk is in not taking action and leaving money on the table.
P.P.S. A Final Word...
Every success story you read earlier started with a single decision – the decision to stop guessing and start implementing proven tests.
Your success story could start today.
But only if you take action now, before this special price disappears.
No more guessing, no more "best practices"...
just proven Power-Ups that actually work
STILL GOT QUESTIONS? I GOT YOU!
Frequently Asked Questions
Will this work for my specific type of store?
I've used these tests across every type of Shopify store imaginable - from fashion to electronics, beauty to home goods, low-ticket to luxury items. Why?
Because these tests are based on fundamental buying psychology that applies across all niches. While the exact lift varies, the pattern of improvement is remarkably consistent.
I don't have much traffic. Can I still benefit from these tests?
Absolutely. While A/B testing typically requires significant traffic, we give you two implementation options. 1. Direct implementation of proven winners (perfect for lower-traffic stores) 2. A/B testing framework (for stores with enough traffic).
Both approaches work because these tests have already been validated across hundreds of stores and millions in revenue.
How is this different from other optimization courses?
Three key differences:
1. These are actual tests I run for my $10,000/month consulting clients
2, You get specific implementations, not just theory
3. Each test has been validated across $1B+ in Shopify sales
This isn't a course - it's a blueprint of proven winners.
How quickly will I see results?
While I can't promise specific results (anyone who does is simply being dishonest), most stores see initial improvements within the first few weeks of implementing these tests.
The full impact typically develops over 30-60 days as you implement more tests and they work together.
But never forget that external factors play a huge role in your revenue. As an example, if your ad quality drops, this will impact your conversion rate, so always consider this when evaluating results.
What if I've already tried some optimization?
Perfect - you'll appreciate these tests even more. Why?
Because these aren't random "best practices" or basic tweaks. These are strategic tests that work together in a specific sequence. Even stores with extensive optimization experience find new winners in this system.
Is this just another collection of 'best practices'?
Not at all. While we respect proven principles, these tests go far beyond basic best practices.
They're specific, strategic implementations that have been refined through millions in actual sales data. They're the tests I run first with every consulting client because they win so consistently.
What if it doesn't work for me?
Then you pay nothing.
Our "Test It or Forget It" guarantee means you can try these tests risk-free for 30 days. If you don't see improvement, just show us you implemented at least one test and we'll refund every penny. No questions asked.
Is this a good time to invest in optimization?
With advertising costs rising and competition increasing, optimization isn't optional anymore.
The question is: will you test strategically or keep guessing? These tests help you focus on proven winners instead of wasting time and money on random changes.