Whether you've tried testing before or are just getting started, this guide cuts through the complexity...
The Straightforward Guide That Makes Increasing Your Sales
Surprisingly Simple
THE HARDEST PART OF A/B TESTING IS GETTING STARTED:
Get past the complexity and confusion of setting up your first tests and start building a sustainable program that consistently increases your store's revenue.
"Increase of over 35% in our conversion rate" Nicolas took us through the the entire A/B testing strategy, The ‘why’ of each test, and how to run the best tests for our store.
– Brandon (Shopify Store)
"Increase of over 35% in our conversion rate" Nicolas took us through the the entire A/B testing strategy, The ‘why’ of each test, and how to run the best tests for our store.
– Brandon (Shopify Store)
Whether you've tried testing before or are just getting started, this guide cuts through the complexity...
The Straightforward Guide That Makes Increasing Your Sales Surprisingly Simple
THE HARDEST PART OF A/B TESTING IS GETTING STARTED:
Get past the complexity and confusion of setting up your first tests and start building a sustainable program that consistently increases your store's revenue.
only $14
$27 save 50%
only $14
$27 save 50%
WHY MOST STORE OWNERS
STRUGGLE WITH A/B TESTING
You know A/B testing could significantly increase your e-commerce store's conversion rate. You've read about stores achieving 20%, 30%, even 50% improvements from single tests.
Perhaps you've even tried testing before but struggled to get conclusive results. Or maybe you've been meaning to start but keep putting it off because the whole process seems overwhelmingly complex.
You're not alone in this struggle. Whether you're completely new to testing or have attempted it before without success, the challenges are remarkably similar:
- The Technical Hurdle: Setting up testing tools and tracking correctly seems to require developer-level skills
- The Statistics Confusion: Terms like "statistical significance" and "confidence intervals" make it feel like you need an advanced degree
- The Traffic Question: You're not sure if your store gets enough visitors to make testing reliable
- The Focus Problem: With so many elements you could test, how do you know where to start?
- The Implementation Uncertainty: Even if you get results, you're not sure how to properly implement winners
The result? You keep putting off testing entirely, missing out on revenue increases month after month.
THE REAL COST OF DELAYING
YOUR TESTING PROGRAM
The truth is, A/B testing has become needlessly complicated and intimidating for most e-commerce store owners. What should be a straightforward process of testing different versions has been overcomplicated by "experts" who seem more interested in showing off their technical knowledge than helping you grow your business.
Every day you delay testing has a real cost to your business:
- Visitors continue to encounter friction points that send them to competitors
- Your ad spend remains less effective than it could be, with the same traffic generating fewer sales
- You keep making changes based on hunches, opinions, or competitor analysis with no way to verify their impact
- Your revenue potential remains untapped while more tech-savvy competitors pull ahead
What makes it worse is knowing that once you get past the initial setup hurdles, maintaining a testing program can be surprisingly straightforward – if only you could get over that first challenging step.
As I've seen with hundreds of clients, this "flying blind" approach (page 8) is effectively gambling with your business – implementing changes that might actively harm conversion rates, missing opportunities for significant improvements, and wasting time on ineffective modifications.
The painful truth: Most store owners will never overcome these initial hurdles. They'll continue making random changes to their store based on the latest design trend or competitor move, never knowing with certainty what actually works for their specific customers.
The Straightforward Approach
To Effective Testing:
Introducing...
E-commerce A/B Testing Made Easy:
A No-Fluff Guide for Online Store Owners" by Nicolas Fradet
This isn't just another theoretical book about testing. After helping hundreds of e-commerce stores implement successful testing programs and personally being involved in more than 5,000 A/B tests, I've distilled everything I've learned into this practical, straightforward guide.
I created this resource specifically for store owners who:
- Know they should be testing but feel overwhelmed by where to start
- Have tried testing before but struggled to get meaningful results
- Don't have the time or interest to become testing experts themselves
- Need a straightforward path to revenue improvement
This guide bridges the gap between where you are now and where you want to be – running effective tests that consistently improve your store's performance.
WHAT MAKES THIS GUIDE DIFFERENT:
Unlike most resources that overcomplicate testing or focus on theory, this guide:
- Cuts through the complexity to give you just what you need to get started and see results
- Focuses specifically on e-commerce testing with examples relevant to your business
- Addresses the unique challenges of low-traffic stores (page 42) rather than assuming you have Amazon-level visitor numbers
- Provides a clear, structured approach to launching your first test and building from there
- Is written in plain language by someone who's been in the trenches with businesses just like yours
Here's more about it:
About me...
As a Conversion Rate Consultant for the past 14 years, I've personally taken part in more than 5,000 A/B tests and I was key stakeholder responsible for generating more than $120,000,000 in extra revenue for small and medium ecommerce brands.
"Our business grew 50%
over the last year"
- Francesca (Shopify store)
"20% increase in
conversion rate"
- Marcus ($25M/year WIX store)
"From a 1.5% to a 3.4% conversion rate!"
- Renaud (Shopify store)
Inside Your Copy Of This Book:
PRACTICAL INSIGHTS YOU CAN IMPLEMENT IMMEDIATELY:
- The "Impact vs. Effort Matrix" that ensures you focus on high-ROI tests first, avoiding the common mistake of wasting time on changes that won't move the needle - Page 30
- The four common mistakes store owners make when deciding on changes - relying on personal preferences, blindly copying competitors, listening to the loudest team member, or following design trends without verification - Page 10
- My complete test duration checklist that tells you exactly when it's safe to conclude a test, preventing the costly "early stopping trap" that invalidates many tests - Page 40
- The pattern of early results that shows why early wins of 40% often settle at 12% - crucial knowledge to avoid premature test conclusion - Page 35
- Low-traffic testing solutions including combining quantitative and qualitative data (page 42), tracking intermediate goals (page 44), and extended test duration guidelines to get reliable results even with as few as 100 daily visitors - Page 46
- The 3 highest-impact testing areas for immediate results, including specific elements to focus on for product presentation, add-to-cart experience, and value proposition testing - Pages 31-32
- Critical mobile testing areas that most store owners overlook, including touch interaction design elements that can make or break your mobile conversion rate - Page 50
- The step-by-step formula for creating a strong test hypothesis that ensures you learn something valuable whether your test wins or loses - Page 33
- A sustainable 4-week testing cycle that helps you build a program that continually improves your store's performance month after month - Page 58
- Why weekly cycles matter and how different days show dramatically different shopping behaviors that can invalidate your results if not properly accounted for - Page 38
- The PEST analysis framework that helps you account for external factors affecting your store's performance so you can isolate what's actually working in your tests - Page 54
- The documentation system I use with clients to build a valuable knowledge base, preventing the common mistake of testing the same idea twice or forgetting successful approaches - Page 59
About me...
As a Conversion Rate Consultant for the past 14 years, I've personally taken part in more than 5,000 A/B tests and I was key stakeholder responsible for generating more than $120,000,000 in extra revenue for small and medium ecommerce brands.
"Our business grew 50%
over the last year"
- Francesca (Shopify store)
"20% increase in
conversion rate"
- Marcus ($25M/year WIX store)
"From a 1.5% to a 3.4% conversion rate!"
- Renaud (Shopify store)
(Some of the)
A/B Test Wins I've Had for
Ecommerce Marketers:
- 64.9% more orders for a natural supplement store
- 16% more leads for a B2B research service
- 12% more orders for a U.S. car utility product
- 14% more orders for a health product
- 35.4% more orders for a pet supplement store
- 16.4% more sales for auto part business
- 6.8% more orders for a German shoe manufacturer
- 17% more orders for a COVID supply product
- 12.1% more sales for an IT product
- 16% more orders for gardening supply store
- 14% more orders for a European vegan supplement
- 39% more orders for a U.S. shipping solution
- 7% more revenue for a house decoration
- 52% more orders for an on-demand printer
- 21% more revenue per session for a mindfulness brand
- 28.1% more orders for a European shipping solution
- 19% more trials for a farmer management app
- 13% more orders for a hair management product
- 8.4% more orders for an online grocery
- 9% more revenue per visitor for an eco-friendly product
- 3.3% more sales for a gaming store
- 56.8% more orders for truck utility solution
- 9.3% more orders for a Canadian clothing brand
- 11% more orders for an energy supplement
- 10% more orders for a solar powered camping product
- 28% more orders for a UK baby supplement
- 10% more orders for a children book business
- 24% more subscriptions for a meal prep brand
"Hundreds of thousands
of dollars yearly"
Has been able to deliver steady growth and new test ideas that enabled us to grow the website. Some of them had increases in conversion rate of over 100% and added hundreds of thousands of dollars yearly revenue.
- Artur (Shopify)
"Nicolas gets huge results!"
Nicolas proved time and time again to get huge results on CRO projects. If you're looking for someone to help implement a conversion optimization strategy, design new pages, or dig up—and take action on—valuable insights, I'd highly recommend you work with Nicolas.
- Todd (Marketer)
"Worth half a million!"
Nicolas clearly has a lot of experience and knowledge. And with that, he's brought a lot of ideas to the table that we simply would not have thought of internally. And that’s resulted in an annualized revenue uplift of about half a million dollars.
- Martin (Woo Commerce)
Increase conversions by 15%, 35%, even 65%:
"Nicolas is an outstanding consultant."
David Darmanin, Hotjar Founder
$120,000,000 in extra revenue by turning 350+ pages into proven sales machines
Our founder Nicolas Fradet is an eCommerce and SAAS Growth and Conversion Consultant with over 23 years of online marketing experience.
He has been doing Conversion Rate Optimization (CRO) for 12+ years and has helped grow more than 100+ brands, such as Amazon, GQ, Hertz, Haleon/GSK, Citrix, Get Response and DropBox just to name a few.
He's personally run more than 1,000 A/B tests and has averaged a 36% win rate in this span of time. (39% winrate in the past 2 years)
He's the key stakeholder responsible for generating more than $120,000,000 in extra revenue for these companies.
Nicolas has worked with 100+ SAAS and
ecommerce businesses, here are a Few:
GET STARTED NOW:
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